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Use It or Lose It: How AI and Digital Tools May Be Changing Our Brains

Use It or Lose It: How AI and Digital Tools May Be Changing Our Brains

by Florian Biedermann | May 26, 2026 | Leadership and AI, Leadership Tips, Learning Transfer | 0 comments

Use It or Lose It: How AI and Digital Tools May Be Changing Our Brains

You travel to Madrid and want to chat with the locals, but you realize that after five years without practice, your rudimentary Spanish skills are now practically nonexistent and you even struggle to ask for directions. Then you try to find your way using a paper city map and notice that without GPS navigation, you are completely lost when it comes to finding the nearest tapas bar. This phenomenon can be extended in many directions: Your physical condition deteriorates rapidly without exercise, and your mental sharpness declines if your daily life consists solely of TikTok videos. Simply put, “use it or lose it” – both your muscles and your brain lose their abilities if you stop using them.

The Hidden Cost of Convenience and Digital Dependence

This natural selection of our abilities has, of course, existed since the dawn of humanity and affects everyone equally. In recent years, however, our lives have changed significantly in terms of convenience and the outsourcing of skills and knowledge. Especially due to apps like Google Maps, as well as functions such as autocorrect, we no longer have to make much effort and thus gradually lose both cognitive and physical abilities – our handwriting says it all.

We have all likely made this observation, both in ourselves and in others, but I have often wondered whether this is merely a subjective impression or a real phenomenon. In other words, are there reliable studies showing that the excessive use of tools gradually causes us to lose our cognitive abilities?

“There is a hotly debated but widely accepted consensus that the increasing use of navigation aids is accompanied by a decline in our cognitive navigation abilities,” explained PD Dr. Kai Hamburger from the Department of General Psychology and Cognitive Research at Justus Liebig University Giessen (JLU) as early as 2023. The same applies to handwriting, which activates the brain more than typing; teachers observe that less handwriting correlates with poor spelling. And regular GPS use leads to measurable declines in spatial memory and an accelerated loss of navigation-related skills.

How AI Is Reshaping Critical Thinking and Human Interaction

So far, so bad – but since 2022, we have had a new sparring partner in our lives that makes many things easier and takes a lot off our hands: Artificial Intelligence (AI).

Compared to autocorrect, text prediction, or GPS, AI tools offer a vast array of functions that can significantly impact our lives. This also affects critical thinking and conscious decision-making, which we are increasingly happy to “ask the AI” to handle for us. Instead of doing our own research, we use AI for ideas, texts, and problem-solving. And when we systematically delegate decisions and evaluations, we train our own judgment and creativity less and less, placing ourselves in ever greater dependence on AI.

Furthermore, depending on how it is used, AI can also have significant effects on our personal development and social skills. More and more people are using chatbots, avatars, and social AI tools as conversation partners, advisors, and sometimes even as friends. And because AI generally agrees with you and does what you tell it to, it is likely only a matter of time before we gradually lose our ability to engage in critical discourse, resolve conflicts, clear up misunderstandings, and build relationships and empathy.

MIT Study: What Happens to the Brain When We Use ChatGPT?

Media scientists at the Massachusetts Institute of Technology (MIT) conducted a study on this topic in 2025 and published it under the title “Your Brain on ChatGPT: Accumulation of Cognitive Debt when Using an AI Assistant for Essay Writing Tasks.”

More than 50 American adults between the ages of 18 and 39 participated in this small study. The participants were asked to write four essays over a four-month period, using:

  • ChatGPT
  • A search engine such as Google or Yahoo!
  • Their own brains (without search or AI tools)

Electroencephalography (EEG) was used to record the participants’ brain activity in order to assess their cognitive engagement and mental effort, and to gain a deeper understanding of neural activation during the essay task.

For the first three essays, electrical connectivity in the ChatGPT group’s brains was lower than in the other two groups. It was also lower in the search engine group than in the group that used only their own brains.

For the final essay, the groups were swapped: The “brain-only” group was now allowed to use ChatGPT, and the ChatGPT group was required to rely only on their brains. The group that had switched from using ChatGPT to relying solely on their own thinking showed significantly lower electrical connectivity in the brain than the “brain-only” group had in their third session, reported a reduced sense of personal responsibility for what they wrote, and showed a poorer ability to recall quotes from the essay they had written.

The Cognitive Risks of Overusing AI Tools

According to a 2024 research review, an increasing reliance on AI assistants and digital tools when performing tasks that require deeper thinking can entail the following risks:

  • Reduced mental engagement
  • Neglect of cognitive abilities such as arithmetic or information retrieval
  • Declining memory
  • Shorter attention spans and concentration problems
  • Inability to apply knowledge to new situations
  • Ethical and social concerns, such as reduced interpersonal interaction and social isolation
  • Mental health challenges, such as reduced self-confidence

The Cognitive Risks of Overusing AI Tools

Does AI Make Us Less Intelligent?

So does AI make us less independent or even dumber?

The answer is yes and no: excessive use of and reliance on AI technology can profoundly impair our understanding and critical thinking skills, but it does not have to be that way – it always depends on how and how often these tools are used.

On the other hand, AI is not inherently bad. When used correctly, it can certainly stimulate our creativity and promote learning. When applied appropriately – such as in cancer screening – it can work wonders.

It is therefore not simply a matter of “using AI less”; what is most important is that, for tasks requiring deeper thinking, we primarily use our own brains and employ AI at most as a supporting aid. When used correctly, it can even help foster deeper thinking, stimulate creativity, and increase efficiency.

How to Use AI Without Losing Your Cognitive Abilities

1. Think for Yourself First, Then Use AI

  • First formulate your own ideas or answers, then use AI to supplement them, find counterarguments, or uncover blind spots.
  • Use AI as a “sparring partner”: it can provide alternative perspectives, pros and cons, or additional hypotheses that you consciously examine and evaluate.
  • Practice conscious reflection: always view AI’s responses as suggestions and actively question them (“What is accurate here, what is missing, and what do I see differently?”).

2. Use AI as a Starting Point for Research

  • Use AI for initial structuring, clarification of terms, or exploring a topic – then move on to primary sources, studies, and specialist texts.
  • Practice source criticism: consciously compare AI answers with other sources to assess validity, timeliness, and quality – this strengthens critical thinking.
  • Promote metacognitive learning: obtain an answer from AI first and then analyze it critically (“What did it leave out? What is unclear? What sources would we need for this?”).

3. Use AI for Analysis, Not as a Shortcut

  • Identify patterns that are hard to spot on your own: AI can quickly analyze large amounts of data or complex patterns – you then consciously use the results to make decisions.
  • Run through scenarios: ask AI “what if?” questions in strategy, change management, or product development and use the variations as a basis for team discussion.
  • Delegate operational tasks, retain the thinking: outsource repetitive tasks such as sorting, transcribing, or formatting to AI in order to reserve your cognitive resources for conceptualization, evaluation, and creative decisions.

4. AI as an Idea Generator, Not an Idea Replacement

  • First create your own drafts, then use AI to generate variations, stylistic ideas, or examples.
  • Simulate a change of perspective: ask AI to argue from the perspective of other stakeholders – this fosters empathy and systems thinking when you actively evaluate its input.
  • Use AI as a writing coach instead of a ghostwriter: ask for feedback on clarity, structure, or tone instead of having it write entire texts.

5. AI as an Assistant, Not an Autopilot

  • Use AI as an assistant that provides inspiration but does not take over your entire thought process.
  • Brain first, then prompt: spend 2–3 minutes thinking or sketching out ideas yourself before asking AI.
  • Use AI judiciously: accelerate complex or time-sensitive tasks with AI, but consciously handle simple everyday tasks without AI to maintain basic skills.

The Future of AI: Benefit or Dependency?

Will we adhere to such rules? Some of us, for whom it is important to keep training as many of our faculties as possible and to avoid dependence on technical tools, will certainly use AI wisely. But for humanity as a whole, I honestly see a rather bleak future. Too many inventions that were originally intended for a positive purpose have unfortunately been turned into the exact opposite in reality.

One example of this is Alfred Nobel’s invention of dynamite. It was originally developed as a safer alternative to nitroglycerin in order to facilitate tunneling, road construction, and mining, and to protect human lives. Yet in reality, dynamite is used less often for meaningful civilian purposes than for destroying things and killing people.

What was once intended for bridge-building is more frequently used to destroy bridges.

Not least for this reason, Alfred Nobel established a foundation to counter his negative image as a “merchant of death” and to do some good for the world by honoring people who have rendered outstanding service to humanity.

May AI also bring more benefit than destruction in the future – it is still in our hands.

Florian Biedermann

Florian Biedermann

Learning & Development Consultant at MDI

Florian Biedermann is a Learning & Development Consultant at MDI (Management Development Institute) – a global consulting company that offers solutions for leadership development. His focus is on making complex issues understandable and inspiring people to think – and act. Florian previously worked for many years as an author and manager in the e-learning sector, after spending over a decade as a freelance journalist.

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How Artificial Intelligence Shapes Who We Become

How Artificial Intelligence Shapes Who We Become

by Meike Hinnenberg | May 19, 2026 | Impuls series, Leadership and AI, Leadership in the digital transformation | 0 comments

How Artificial Intelligence Shapes Who We Become

Meike’s Reflections on Artificial Intelligence

Do you prefer to listen to this article? Click below to access our AI-generated audio version!

How Artificial Intelligence Shapes Who We Become

Meike’s Reflections on Artificial Intelligence

This is the forth part of MDI’s leadership architect Meike Hinnenberg’s new blog reflection series on AI. You can find the previous parts on our blog site! Stay tuned for more 🙂

How Artificial Intelligence Shapes Who We Become | Lines of Subjectivation

Maybe the most certain of all philosophical problems is the problem of the present time and of what we are in this very moment. (Michel Foucault: The Subject and Power) The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are undistinguishable from it. (Marc Weiser: The computer for the 21st Century)

The Hidden Labor Behind AI – A Berlin Exhibition

May 2026 in Berlin; spring has arrived. Light enters the room, and a quiet warmth settles in the apartment. The window is slightly open. I sit at the same table. Again, coffee – dark, dense, almost earthy in its intensity – fills the room.

While I follow its taste, while I continue working on this text, fragments of the exhibition The Language of Soil, which I visited earlier today, return. In this installation, the artist Anna Ehrenstein directs attention to platform workers in Nairobi, Congo, and Egypt – workers who sustain what is called Artificial Intelligence, and for whom Jeff Bezos once used the phrase “artificial artificial intelligence.”

Employed by outsourcing partners of Big Tech companies, their work remains largely unseen. The exhibition brings together interviews, workshops, and collective narrative formats in a 220° video installation, rendering perceptible the “interplay of (post-)colonial continuities, global economies, and the labor that underpins algorithmic systems“.

Voices from the Invisible Infrastructure

I am watching. I am listening. A father, closely connected to his family, now estranged from his daughter; her presence recalls the CSAM he is required to review and label each day. A woman working as a content moderator, checking and filtering visual material from an armed conflict that has also affected her own family, from whom she has had no sign of life. Syrian refugees, shaped by war, displacement, and flight, now labeling sequences of images – war, torture, suicide, rape, child abuse – images that do not remain external, but return.

Micro-Tasks, Micro-Pay

Payment is calculated per micro-task. Ten, twenty, twenty-five cents. Sometimes less. It accumulates slowly, often to less than two dollars per hour. Contracts remain short. They are extended or they are not. Refusal is possible, but not without consequence. Continuity depends on compliance. The work moves; the workers remain replaceable.

Where Do I Stand in This Formation?

As I follow this movement of memories, questions begin to insist: Where am I located in the formation I am trying to describe? How am I affected by it? How do I relate to it?

Has something like an exterior position been gained through thinking the dispositif of Artificial Intelligence, through its lines of visibility and enunciation? Is this now a stable place from which I can speak with a certain autonomy, perhaps even judge it? Or is this, too, only a movement within the same singular and historically situated configuration?

The Illusion of the Exterior Subject

It would be tempting to assume that what has come into view simply persists as knowledge at my disposal, while I myself remain unaffected. Such a perspective preserves the familiar figure of an exterior, self-assured subject and a stable reality upon which it acts by means of technology. And yet this assumption falters. If Artificial Intelligence is approached not merely as a set of tools but as a condition of world-disclosure, the situation becomes more complex.

If the preceding analysis marks a shift in the conditions of seeing and saying, if what appeared self-evident is shown to depend on structured exclusions, then this shift cannot be limited to the object. It implicates the position of the one who sees and speaks, and with it the conditions under which others remain unseen and unheard. What comes into view does not simply add itself to knowledge; it alters the field in which both subject and world take shape.

Foucault and the Making of Subjects

The man described […], whom we are invited to free, is already in himself the effect of a subjection much more profound than himself.

Michel Foucault’s understood his own work as an attempt “to create a history of the different modes by which, in our culture, human beings are made subjects.” (Michel Foucault: Subject and Power) We are not subjects prior to these processes. We are born into historically specific arrangements, dispositifs, within which we speak and are spoken about, see and are seen, act and are acted upon. Even if this idea is an affront to one’s ego, subjectivity does not precede these relations; it takes shape within them. Or, in a Deleuzian inflection: we are continually in processes of becoming-subject.

Lines of Visibility: Who Gets to Appear

If lines of visibility are conditions of perception – if they determine what can appear, in what form, and from which position – then they do not merely organize objects. They also distribute subjects: they situate them, relate them to one another, and define the positions from which something like a “self” can emerge within a given regime of visibility.

Lines of Enunciation: Who Gets to Speak

If lines of enunciation are conditions of sayability – if they determine who or what can speak, where agency is grammatically and conceptually placed, what can be said and in what form it becomes meaningful – then they also affect the subject. For those who speak are not exterior to these conditions.

They take shape within them. What can be articulated, and from which position it can appear as intelligible, does not simply structure discourse; it structures the one who speaks. Subjectivity emerges here not as origin, but as effect: as something formed within a field of available statements, distinctions, and attributions of agency.

To speak is therefore not only to express oneself, but to enter a space already organized in advance, to adopt positions, to repeat or displace existing formulations, to inhabit or refuse a grammar that distributes agency and responsibility. What appears as a self speaking is inseparable from the conditions of enunciation through which it becomes legible, both to others and to itself.

Lines of Enunciation: Who Gets to Speak

Lines of Subjectivation in the Dispositif of Artificial Intelligence

In a Deleuzian sense, lines of subjectivation do not designate identities or inner states. They are trajectories through which subjects are produced: ways in which beings are called into relation with themselves, assigned positions of responsibility, and made capable or incapable of acting, speaking or refusing. They are neither purely imposed nor freely chosen, but emerge in the interplay of practices, norms, and material arrangements.

Within the dispositif of Artificial Intelligence, such lines are not peripheral; they are constitutive of its operation. They do not merely run alongside technical systems but traverse them, linking infrastructures of computation with everyday forms of self-relation.

We are simultaneously involved in their production and their effects: by generating data, labeling and rating outputs, prompting and correcting systems, but also by adopting Artificial Intelligence as interface, infrastructure and environment. At the same time, we are produced through these same relations and practices – as users, data subjects, workers, experts, and objects of prediction.

The Figure of the User

One dominant line of subjectivation produces the figure of the user. Here, the subject is addressed as an interacting point within a system, defined through traces of behavior and patterns of response. Agency is not denied but redirected: it appears as choice within pre-structured environments, as optimization within given parameters. The subject becomes legible insofar as it is continuously translated into data, and governable insofar as it can be rendered comparable, measurable and adjustable.

The Subject as Data

A further line produces the subject as data itself. In this configuration, life is not primarily addressed as expression but as extractable material. Actions, preferences, and linguistic traces are transformed into features, categories, and probabilities. Subjectivity no longer precedes this process; it is retroactively assembled through classification. What one is becomes inseparable from what one can be made to count as.

The Invisible Worker

Another line concerns labor. Here, subjects appear as infrastructural operators of AI systems: annotators, moderators, raters, validators. Their work is essential yet structurally displaced from visibility. It appears only in functional form, as “human-in-the-loop,” as quality control, as correction, while the conditions of its production remain largely unacknowledged. Subjectivation takes the form of simultaneous centrality and erasure.

The Subject of Expertise

A further line produces subjects of expertise. Engineers, researchers, and ethicists are positioned as rational stewards of complex systems. Responsibility is localized at the level of technical decision-making, while broader political and economic structures recede into the background. In this way, agency is reorganized as competence, and critique is often translated into questions of design, optimization, or governance.

The Predictive Subject

Finally, a predictive line of subjectivation renders individuals as anticipatable entities. In domains such as policing, border regimes, or welfare systems, subjects appear as risks, scores, or probabilities. They are addressed not primarily in relation to what they do, but in relation to what they are expected to do. In this configuration, subjectivation operates in advance of action: it produces subjects through the pre-structuring of possible futures.

Alternative Practices: What the Dispositif Cannot Fully Capture

However, not all lines of subjectivation find equal conditions of existence within the dispositif of Artificial Intelligence. Alongside those described above that are actively produced and stabilized, there are others that remain structurally disfavored, forms of becoming-subject that do not easily enter regimes of datafication, optimization, or classification. These are not external to the field, but they appear as weak intensities within it, continually at risk of being neutralized or translated into more legible forms.

If lines of subjectivation traverse the dispositif in this way – if they produce us even as we reproduce them – then the question cannot be limited to which subjects are made possible, but must also address which remain difficult to sustain, and how this difference is lived. If they emerge in the interplay of practices, norms, and material arrangements, a further question arises: what other forms of becoming-subject might be opened through different practices? And which forms of self-relation do we, in turn, sustain or reinforce?

Alternative Practices: What the Dispositif Cannot Fully Capture<br />

Writing: From Struggle with Meaning to Selection Among Outputs

What is the difference between writing a text in the slow proximity of one’s own words – hesitating, revising, following a thought that resists formulation – and producing a text through a system that calculates probable continuations? What shifts in the relation to language, if expression no longer emerges from a struggle with meaning, but from selection among pre-structured possibilities? What kind of subject takes shape when writing becomes prompting, when articulation becomes navigation within a space of outputs already statistically composed?

What becomes of thought when it is no longer allowed to remain without immediate result? What changes if attention is not held in suspension – wandering, returning, lingering – but is continuously operationalized as input, as signal, as resource? What kind of self is formed when thinking is oriented towards an immediate answer, rather than toward the possibility of not yet knowing what it is that one thinks?

What happens to relation when conversation is displaced by mediation? When the effort to encounter another – through hesitation, misunderstanding, goodwill, care, kindness – is replaced by a system that purportedly anticipates, summarizes, or simulates response? What is lost when affect appears as something that can be retrieved on demand, rather than something that emerges in the unpredictability of presence?

What becomes perceptible when an artwork interrupts the smooth passage from image to category? When what is seen does not immediately resolve into recognition, but remains suspended – irreducible to function, resistant to immediate use? What kind of subject emerges in such a moment, in which perception is not yet captured by classification, and meaning does not stabilize into a single trajectory?

And what shifts when the figure of the “annotator” ceases to appear as function and becomes encounter? When the one who labels, filters, and corrects is no longer integrated as an invisible component of the system, but appears as a situated other, whose experience cannot be exhausted by the categories that depend on it and who makes a claim on us? What becomes unstable when this presence can no longer be fully translated into data, role, or task?

Points of Non-Coincidence: Where Other Trajectories Begin

These questions do not lead outside the dispositif. They do not restore an untouched subject prior to its formation. But they begin to indicate points at which its operations do not fully close, and thus sites at which what Waldenfels calls Antwortlichkeit becomes possible. For in each case, something remains that does not coincide with its capture: a hesitation in language, a surplus in perception, a resistance in relation, a remainder in the other that exceeds the roles through which they are made intelligible.

It is perhaps here – not beyond, but within these moments of non-coincidence – that other trajectories of subjectivation become thinkable. Not as stable alternatives, but as fragile deviations: ways of speaking, seeing, and relating that do not entirely align with the imperatives of calculation, prediction, and optimization, and that, precisely in this misalignment, keep the field from becoming fully closed and protect us from totalization.

Which Forms of Life Do We Sustain?

What these movements begin to make visible is a relation that resists simplification. We are not external to the dispositif we describe. We do not stand before it as sovereign subjects, capable of steering it from a position of independence. We are formed within it – through its lines of visibility, its regimes of enunciation, its processes of subjectivation. What we can see, what we can say, what we can become is never simply our own.

And yet, this does not exhaust the relation. For if we are shaped within these configurations, we are not only their effect. We participate in their continuation. We stabilize them through our practices, our repetitions, our forms of use. But precisely in this, a different possibility emerges: that what is reproduced can also be shifted. That even within the field that forms us, there are movements – hesitations, deviations, reconfigurations – through which other trajectories of subjectivation can be fostered.

Neither Determined Nor Free: A More Demanding Question

The question, then, is not whether we are determined or free. It is more demanding: which forms of life do we sustain through the ways we see, speak, and relate? Which subjects do we become when we align ourselves seamlessly with these systems – when we allow their operations to pass through us without resistance, when we accept their abstractions as sufficient descriptions of ourselves and others? And what becomes unavailable in this alignment: which forms of attention, of relation, of language, of responsibility begin to recede when they are no longer practiced?

Conversely, what might it mean to remain within these formations without fully coinciding with them? To inhabit their structures, but not to let them settle entirely into what we take ourselves to be? If there is no outside from which to act, then intervention must take place within the very relations that bind us – within the practices through which subjectivity is continuously produced and reproduced.

Toward the Distribution of Forces

It is here that another dimension comes into view. For the dispositif does not only organize what can be seen, said, and become; it also distributes forces. It channels, intensifies, and stabilizes them. It produces asymmetries, accumulations, and thresholds. To understand how these movements hold, how they persist, and how they might be altered, it becomes necessary to follow not only lines of visibility, enunciation, and subjectivation, but also the lines along which forces are arranged, transmitted, and transformed.

Meike Hinnenberg

Meike Hinnenberg

Learning & Development Architect

Meike Hinnenberg is a trainer and Learning and Development Architect at MDI Management Development GmbH and specializes in communication, conflict management, diversity & inclusion, and lateral leadership.

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Zeca Ruiz on Cross-Generational Leadership and Navigating Change

Zeca Ruiz on Cross-Generational Leadership and Navigating Change

by Jana Wölfl | May 13, 2026 | Leadership Impact, MDI Spotlight Series, Training Insights | 0 comments

Zeca Ruiz on Cross-Generational Leadership and Navigating Change

This blog is an excerpt from our new podcast! You can find the entire podcast episode here.

Zeca Ruiz on Cross-Generational Leadership and Navigating Change

In the fourth episode of our podcast “Voices of Leadership | An MDI Spotlight Series,” we virtually sat down with trainer and consultant Zeca Ruiz to discuss cross-generational management, change, and what leadership looks like in a world that keeps evolving faster than ever.

Zeca works across Latin America and Europe and focuses on leadership development, emotional intelligence, cultural transformation, and team dynamics in complex environments. During our conversation, he shared not only practical insights about leading multi-generational teams, but also deeply personal stories from his own journey into leadership.

One thing became clear very quickly: for Zeca, leadership is closely connected to change.

“Change is the only permanent thing in life.”

At the beginning of our conversation, we asked Zeca what his “superpower” as a trainer would be. His answer immediately set the tone for the rest of the discussion.

“I like to think of myself as a facilitator of transitions.”

For him, leadership is not about controlling people. It is about helping people navigate uncertainty, transformation, and growth. Zeca explained that this perspective comes from personal experience. He had originally chosen a different career path, until his father passed away unexpectedly. At only 24 years old, Zeca suddenly had to take over the family business with 150 employees.

At the same time, the world was going through the financial crisis of 2008. Business was struggling, uncertainty was everywhere, and Zeca found himself in a leadership role he had never prepared for. Instead of focusing purely on processes and structures, he started focusing on people.

“I realized that nobody was talking about leadership itself.”

That realization became a turning point. He began studying emotional intelligence, communication, coaching, and leadership development. Over time, he discovered that sustainable leadership is not created through authority alone, but through understanding people’s needs, motivations, and emotions.

What cross-generational management really means

One of the main topics of our conversation was cross-generational leadership. According to Zeca, many organizations today have up to four generations working together in the same team. While this diversity can be incredibly powerful, it can also create misunderstandings, conflicts, and frustration if leaders fail to understand the different perspectives involved.

“Our generation is a sociological concept that refers to a group of people who grew up during the same historical period and were shaped by similar experiences.”

Because each generation grew up in a different environment, their expectations around work, communication, feedback, motivation, and leadership can differ significantly. For Zeca, this is where leadership becomes especially important. Instead of judging differences, leaders need to understand them.

“If we don’t understand the differences, we will have a lot of conflicts.”

What cross-generational management really means

Understanding Generation Z

During the conversation, we also spoke in depth about Generation Z and why many organizations currently struggle to engage younger employees. According to Zeca, Gen Z grew up in a completely different world than previous generations. They were shaped by rapid technological change, constant access to information, economic instability, and a world where systems and structures change continuously.

“They need purpose. They will not just do whatever you ask because you are their boss.”

For many traditional leaders, this shift can feel uncomfortable. Hierarchical structures and purely authority-based leadership often do not work well anymore. At the same time, Zeca emphasized that younger generations also bring extraordinary strengths into organizations. He described Gen Z as highly flexible, fast-moving, and capable of learning quickly.

However, he also explained that many younger employees are more emotionally sensitive when it comes to feedback and criticism. For leaders, this means communication needs to become more conscious, empathetic, and transparent.

Why older generations still matter deeply

While much of the discussion focused on Gen Z, Zeca repeatedly emphasized that leadership is not about choosing one generation over another. Older generations still play a critical role in organizations because they provide experience, context, stability, and perspective.

“Millennials, Gen X, and Baby Boomers built the systems that Generation Z is now entering.”

Previous generations were often shaped by ideas such as long-term effort, stability, loyalty, and career development over decades. But according to Zeca, today’s reality moves much faster. For him, the real opportunity lies in combining the adaptability and creativity of younger generations with the experience and contextual understanding of older generations.

Leadership today requires flexibility

Throughout the conversation, one message appeared again and again: leadership today requires flexibility. Leaders can no longer rely on rigid structures, fixed expectations, or one-size-fits-all approaches.

“We have to be more flexible, and we have to adapt faster than ever.”

For Zeca, successful leaders are the ones who are able to understand different motivations, different communication styles, and different emotional needs within their teams. He also stressed that many people naturally resist change. That is why modern leadership requires emotional intelligence, empathy, communication skills, and the ability to create trust during uncertain times.

Leadership today requires flexibility

Leadership starts with understanding people

One of the most memorable moments in the conversation came when Zeca reflected on what leadership really means to him today. After years of working with organizations, leaders, and teams across different cultures, he believes that leadership is ultimately about understanding people.

“If we don’t use the right communication, or if we don’t understand their needs and their processes, it’s going to be difficult to have them engaged.”

This mindset also shapes his work as a trainer and consultant today. Whether he is working on leadership development, culture change, or emotional intelligence, the core question remains the same:

How do we help people grow through change instead of simply surviving it?

Conclusion

Our conversation with Zeca Ruiz showed that cross-generational leadership is far more than managing age differences. It is about understanding how people were shaped by their experiences, adapting leadership styles to different needs, and creating environments where different generations can learn from one another instead of competing against each other.

At the same time, the conversation reminded us that leadership itself is changing rapidly. Traditional structures, rigid hierarchies, and purely authority-based leadership models are becoming less effective in a world defined by uncertainty and constant transformation.

For Zeca, the future of leadership belongs to leaders who are flexible, emotionally intelligent, and capable of guiding people through change with empathy and clarity.

“Change is the only permanent thing in life.”

And perhaps that is exactly why human-centered leadership matters more than ever.

Jana Wölfl

Jana Wölfl

Marketing Assistant

Jana Wölfl is a marketing assistant at MDI and works on our blog. She has already been responsible for several areas of marketing, such as designing our new website and administering our personalist.at portal.

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Leading in the Age of AI: How AI Discourse Shapes Responsibility and Power

Meike’s Reflections on Artificial Intelligence

Do you prefer to listen to this article? Click below to access our AI-generated audio version!

Leading in the Age of AI: How AI Discourse Shapes Responsibility and Power

Meike’s Reflections on Artificial Intelligence

This is the second of seven parts of MDI’s leadership architect Meike Hinnenberg’s new blog reflection series on AI. You can find the first part here! Stay tuned for more 🙂

Chapter II – Lines of Enunciation

By distinguishing Artificial Intelligence as an industrial apparatus from machine learning as a set of practices, Crawford performs a gesture of ethical resistance. She interrupts the smooth circulation of the term, exposing Artificial Intelligence not as a settled object but as a line of enunciation – and in doing so opens a different path through the field.

In Deleuze’s sense, lines of enunciation are neither utterances nor texts, neither speakers nor doctrines. They are conditions of sayability that circulate within a dispositif, delineating what can be named, thought, and acted upon.

Most often, lines of enunciation remain invisible precisely because they work so well. They do not appear as commands, norms, or ideologies; they slip into language as description, into grammar as agency, into names that seem to pre-exist the things they gather. They do not ask to be believed: one does not need to agree with a line of enunciation to use it.

How AI Discourse Shapes Reality and Responsibility

These lines are not primarily repressive; they are productive. They bring objects into being (AI), generate problems (alignment, bias), propose solutions (ethical AI), and sketch futures (AI will transform everything). A critique that treats them merely as false representations, therefore, misses the point. Their force lies not (only) in what they conceal, but also in the realities they help bring into existence.

Understanding this productivity – and, with it, understanding technology not simply as an instrument to be used wisely but as a mode of world-disclosure – is essential, especially with regard to the question of responsibility. We are not outside the dispositif. We are not independent of the social, technological, and linguistic structures through which the world becomes accessible to us. Our relation to ourselves and our access to reality are shaped within them.

How AI Discourse Shapes Reality and Responsibility

Response-ability

What is therefore required is not the illusion of standing beyond these structures, but the effort to understand how the dispositif operates: what realities it brings into being, how we are positioned within it, and how we might relate to it, act within it, or even shift its lines. For now, being independent of these conditions does not mean we would not be responsible. Responsibility may instead take the form that Bernhard Waldenfels calls Antwortlichkeit (response-ability): a responsiveness to what addresses us before we fully understand it, a response that can never entirely catch up with what precedes it.

Let us follow this path a little further to see how it shapes the field. If we turn, for example, to the website of the OECD, we read:

AI holds the potential to address complex challenges from enhancing education and improving health care, to driving scientific innovation and climate action. However, AI systems also pose risks to privacy, safety, security, and human autonomy. Effective governance is essential to ensure AI development and deployment are safe, secure and trustworthy, with policies and regulation that foster innovation and competition.

How Discourse Limits What Can Be Questioned

The OECD text speaks in a language in which Artificial Intelligence already acts: it drives, addresses, and enhances. Politics enters only later, as a moderating hand. In this grammar, Artificial Intelligence appears as an agent capable of benefit or harm, yet never itself fundamentally in question. Within this frame, one may debate safety, trust, and regulation, but more structural questions about extraction, power concentration, or the desirability of AI as such struggle to surface as relevant statements. The force of such enunciation lies not in persuading belief, but in pre-structuring the field of speech itself.

By distinguishing Artificial Intelligence as an industrial apparatus from machine learning as a set of practices, Crawford renders such a line of enunciation visible and thereby intervenes in the field of sayability. By questioning whether Artificial Intelligence is even artificial or intelligent, she shows that what appeared as an autonomous historical actor is in fact a constructed convergence: an industrial apparatus, a planetary infrastructure grounded in colonial continuities and distributed human labor.

What material and historical infrastructures make AI possible?

By shifting the question from “Is AI fair?” to “What material and historical infrastructures make AI possible?”, the unity of the term Artificial Intelligence fractures like the ice layer of a winter-frozen lake.

And another layer of the acoustic landscape begins to surface: the breathing of ventilation shafts, the murmur of moving earth, the metallic heartbeat of drills, the slow chewing of stone by machines, the deep-throated hum of engines, the churning of propellers folding the sea behind them, the wind threading through stacked containers, a quiet choreography of clicks and pauses labeling one image after another, bodies trying to keep time with logistics, repetition measured in beeps, the percussion of parcels in transit – a subdued sonority of work that must remain unnoticed, a human rhythm beneath the supposedly smooth surface of automation.

Meike Hinnenberg

Meike Hinnenberg

Learning & Development Architect

Meike Hinnenberg is a trainer and Learning and Development Architect at MDI Management Development GmbH and specializes in communication, conflict management, diversity & inclusion, and lateral leadership.

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A Success Story – When AI Sharpens Human Judgement

Do you prefer to listen to this article? Click here to access our AI-generated audio version!

When AI Amplifies Human Judgment: A Customer Success Story

About This Project

At MDI, we believe that great leadership and sales development isn’t just about knowledge transfer — it’s about behavior change. This customer story reflects a collaboration between Claude MacDonald, MDI trainer and Sales Culture Architect, and Rafael Ungvari, MDI’s AI Product & Solution Lead, who designed and implemented the AI-driven learning environment for this engagement. Together, they bring a rare combination: deep human expertise in consultative selling and the technical capability to turn that expertise into scalable AI-powered practice tools.

The Challenge: Great Training, Not Enough Practice

Our client is a global B2B organization in the industrial chemicals industry, operating across multiple business units with complex sales cycles and technically sophisticated offerings. Sales leaders and managers play a critical role in developing the consultative selling capability of their teams, which makes closing the practice gap not just a training question but a leadership priority.

The goal was clear: strengthen Discovery skills. That means helping sales professionals ask better questions, genuinely uncover client needs, qualify opportunities more accurately, and walk into customer conversations fully prepared.

Here’s the honest challenge: the existing training worked. It created shared language and awareness. But awareness alone doesn’t change behavior. And behavior only changes with practice — lots of it.

Think of elite athletes. They don’t improve by playing more games. They improve because the practice-to-play ratio is deliberately high. In sales, that ratio is almost always inverted. Real customer conversations are high-stakes environments — there’s limited room to experiment, fail, and try again.

That’s exactly the gap we needed to close.

Why AI – and Why Role Play?

The answer wasn’t more classroom time. It was deliberate, repeatable practice at scale.

AI-driven role play made it possible to create realistic Discovery conversations on demand. Participants could practice, reflect, adjust, and replay scenarios multiple times — something impossible to replicate with peer simulations or occasional classroom role plays.

Without AI, the solution would have looked like traditional role play: useful, but hard to scale, difficult to repeat, and dependent on the availability of skilled practice partners. With AI, we could give every participant a realistic, challenging practice environment they could return to again and again.

Crucially: AI didn’t replace human judgment. It amplified it by giving people more chances to sharpen their questioning, their listening, and their situational awareness before the stakes were real.

How the Solution Was Designed

The concept was straightforward: AI avatars simulated customer interactions specifically designed to challenge participants on the exact capabilities that matter most in Discovery — questioning quality, listening and sense-making, problem framing, and opportunity qualification.

A typical session combined a short conceptual input with an AI-driven discovery role play, followed by structured reflection and a facilitator-led debrief. Participants encountered realistic customer responses and had to adapt their approach in real time — not follow a script.

The human-AI balance was intentional. Human facilitators anchored the learning in business reality, coached participants on consultative behaviors, and helped translate practice into field application. AI provided the environment: repeatable, realistic, and safe to experiment in.

The Challenge: Great Training, Not Enough Practice

What Participants Experienced

The most significant shift was in the practice-to-play ratio. Participants could run the same scenario multiple times, testing different questions and conversational strategies. This dramatically increased the practice-to-play ratio, accelerating skill development in Discovery conversations. The experience felt realistic, engaging, and directly connected to daily work — not abstract, not theoretical.

A few voices from participants (anonymized):

“The AI role plays were incredibly helpful. Being able to repeat scenarios helped me improve my discovery conversations.”

“This was a breath of fresh air — challenging, practical, and directly applicable.”

“The AI tools made it easier to structure my thinking before real customer calls.”

Results: What Actually Changed

Observed outcomes included stronger Discovery conversations with better questions and sharper listening, more structured pre-call preparation, improved opportunity qualification, and increased confidence in leading customer discussions.

Compared to traditional formats, the AI-enabled approach proved more scalable (accessible to more participants, more often), more effective (higher practice volume, faster skill development), and more sustainable (embedded as an ongoing practice tool rather than a one-time event).

Key Takeaway: AI Works Best When It Amplifies Humans

The most important lesson from this project is deceptively simple: AI is most powerful when used to amplify human judgment, not replace it.

Building consultative selling capability — especially in Discovery — requires far more deliberate practice than traditional training formats can realistically provide. AI-driven role play creates a scalable, repeatable way to embed that practice into sales development programs.

When does this approach make sense? When the capability gap is behavioral rather than knowledge-based, when practice volume matters, and when you need a safe environment for experimentation and failure.

When doesn’t it make sense? When the learning goal is primarily about mindset shifts, relationship dynamics, or complex emotional intelligence work — areas where human nuance and real relationship context are irreplaceable.

The future of effective sales training isn’t AI or humans. It’s knowing exactly where each one adds the most value — and designing for both.

Interested in exploring AI-driven role play for your sales or leadership development programs? Contact us at https://mdi-training.com/ai-enhanced-leadership-training/

Are you interested and you want to hear more from Claude MacDonald? Claude will speak at our next Leadership Horizon conference on May 5th with his keynote Business Case: When AI Amplifies Human Judgment: Lessons from the Field. 

Get your tickets now!

Claude MacDonald

Claude MacDonald

Sales Culture Architect & Leadership Strategist

Claude MacDonald is recognized as an expert in sales culture transformation. Over the past 25 years, Claude has trained and coached more than 25,000 managers, professionals, and employees from prominent organizations in Canada, the United States, and Europe. His work focuses on building the mindsets, skills, and habits that drive lasting commercial performance — from frontline sales professionals to senior leadership teams.

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Rafael Ungvari

Rafael Ungvari

AI Product & Solution Lead

Rafael is AI Product & Solution Lead at MDI and is working to redefine leadership development through artificial intelligence. To implement this idea, he has worked with our team to establish the MDI AI Leadership Lab, which serves as a hub for experimenting with and applying AI solutions together with clients and trainers.

His work builds on his studies in business informatics at WU Vienna, where he combines business perspectives with technical expertise to develop practical and sustainable digital solutions.

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Save your tickets and join us on May 5th!

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