1. land/water metaphor
In order to even decide whether agility is needed in a company or specific area, the “land/water metaphor” helps:
If you operate in a reasonably stable environment, you can build on solid ground and will be well served by a traditional management and leadership philosophy. Too agile methods would even irritate in such a company.
On the other hand, if you are exposed to one wave of disruption after another, you better learn to surf soon. This means that such a corporate unit must be constantly on the move in order to remain in balance.
Ambidextry – the art of ambidexterity – is essential for many organisations. They need both the ability to manage the present and the artistry to tap into the even more uncertain future opportunities. The answer to land and water is the right combination of stability and agility.
One hand represents the ability to establish a stable foundation. It is about introducing clear processes, not reinventing the wheel, establishing a system of key figures – in other words, a structure that you can stick to.
The other hand stands for the ability to drive change, to be attentive to the disruptive waves coming in, to select and ride the right ones. It is about speed, optimal adaptability, continuous interaction and proactivity.
Agile transformation does not mean that every business unit should be maximally agile.
Rather, it is the movement towards the ideal combination of agility and stability. For example, a retail company may realise that it can secure its own future by providing a combined shopping experience of online world and physical outlets, while the corporate culture evolves from “command and control” to a fruitful co-existence of agile and stable elements.
Covid lockdowns add to the need for companies to be able to switch quickly between different service offerings. Retailers need webshops and good distribution, but then they need their branches again. Seminar providers need to be able to switch from face-to-face to virtual and hybrid solutions within a few days.