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Leadership and AI: Between Responsibility and Opportunity

Leadership and AI: Between Responsibility and Opportunity

by Marina Begic | May 6, 2025 | Digital Transformation, Leadership and AI, Leadership Tips | 0 comments

Leadership and AI: Between Responsibility and Opportunity

Do you prefer to listen to this article? Click below to access our AI-generated audio version!

Leadership and AI: Between responsibility and opportunity

Artificial intelligence is no longer a pipe dream – it is changing our working world here and now. It is about much more than technology: it is about attitude. How do we want to lead when machines think for themselves? How do we provide orientation when uncertainty is becoming the new constant?

Trust instead of fear

Many leaders worry about being replaced by AI. But this fear is rarely justified. Julie Sweet, CEO of Accenture, says that not a single one of her client companies plans to replace employees with AI. On the contrary – the technology is intended to relieve, not displace.

An international study of over 4,000 executives shows that the majority see AI as an opportunity for efficiency, better decision-making, and higher quality of collaboration. At the same time, there is often a lack of know-how, courage, and a clear strategy to truly leverage this potential.

This is where leaders are called upon to take responsibility – not in the future, but now. After all, we cannot outsource technological developments. We are challenged to recognize the opportunities of AI – and to boldly break new ground.

Beyond Efficiency – How AI Can Make Leadership Better

AI is often reduced to speed, cost-cutting, and automation. But its true value lies in enhancing quality: helping us to act more strategically, communicate more clearly, lead more reflectively, and master complexity.

Artificial Intelligence does not replace leadership – it enhances and empowers it. When used wisely, it strengthens human connection, creates space for meaningful work and reflection – all the things that define modern leadership.

AI as a lever for better leadership – not only for efficiency

Three Levels Where AI Strengthens Leadership

1. Individual Level

Through AI, leaders gain time by automating tasks like text generation, research, or translation. This frees up space for strategic thinking, personal development, and effective leadership.

2. Team Level

AI-powered tools improve collaboration and communication through feedback systems, knowledge platforms, and digital simulations. Meetings become more structured, decisions more grounded.

3. Organizational Level
Data-driven decisions, automated processes, and innovation impulses – AI enables organizations to become adaptive and learning-driven. Leadership becomes a catalyst for true transformation. 

Technology Is Not Enough – Values Remain Central

The more algorithms become part of our everyday lives, the more crucial human qualities become: empathy, responsibility, and ethical orientation. Good leadership remains human where it matters – wherever decisions impact people.

The use of AI brings new questions: What should be automated – and what must remain human? Which values must be preserved? Leadership today means finding clear answers and demonstrating authentic values.

At the same time, even though empathy itself can’t be programmed, AI can sometimes appear more patient or neutral than humans. What matters is not what AI can do theoretically, but how we shape and use it.

Leading today means creating spaces for experimentation, encouraging reflection, and integrating technology responsibly, not out of tech enthusiasm, but because we want to shape the future.

Learning as a Leadership Mandate – Rethought with AI

Judith Marks, CEO of Otis, summed it up: Leadership means setting a strategic direction while continuously learning. This is precisely where AI can unlock enormous potential.

What many e-learning platforms have long promised, AI can finally deliver: individualized, flexible, and needs-based learning – anytime, anywhere. Learning paths adapt dynamically, and feedback is delivered in real-time.

Especially when it comes to building soft skills – like conversation techniques, feedback, or conflict management – AI is a powerful enabler. Intelligent simulations react live, reflect real-world challenges, and promote sustainable development.

At MDI, we actively use this technology in leadership training, especially for interactive roleplays designed to strengthen leadership skills. Participants receive direct, situation-based feedback, boosting their effectiveness through repetition and practice.

Why the big breakthrough is still a long time coming

Why the Big Breakthrough Is Still Pending

Despite positive attitudes, studies show that only 13% of companies report a tangible AI impact. Why is that?

One key factor: Trust. Julie Sweet distinguishes two dimensions:

  • Functional trust: Does the technology work reliably? Built through usage, experience, and good change management.

  • Emotional trust: Will AI take away my job? Will it diminish my role?

It’s often emotional trust that becomes the stumbling block. Yet history shows: change has always been a constant in the labor market. 80% of today’s jobs didn’t exist 100 years ago.

Thus, the real question is not: “What will AI take from me?” but rather: “What can it give me – and what will I make of it?” This is where modern leadership truly begins: by driving a shift in perspective.

First Steps – How Leaders Can Get Started

1. Experiment yourself: Try tools like ChatGPT for everyday tasks. Build realistic familiarity.

2. Communicate openly: Share your experiences and uncertainties. It builds trust.

3. Enable experimentation: Encourage your team to try new tools. Build a culture of learning.

4. Discuss ethics: What can and should be automated? What must remain human?

5. Identify potentials: Where along the value chain can AI create real added value?

6. Lead by example: Show authentic values, use AI thoughtfully, and actively shape the future.

Conclusion: Future-Proof Leadership Combines Humanity and Technology

AI is not a threat nor a miracle cure – it is a tool. How we use it will determine its value.

If we recognize Artificial Intelligence as an opportunity to make our work more meaningful, our communication clearer, and our decisions more sound, we create a new kind of leadership – one that unites technology and humanity. For greater impact, greater purpose, and a stronger future.

Marina Begic

Marina Begic

Head of Business Development – Digital Transformation Driver

Marina has been working on new, effective learning methods and the future of corporate learning for over 15 years. In her current role, she is responsible for Digital Business Development at MDI, where her focus is not driven by the current buzzwords, but primarily on the feasibility of digital transformation for clients such as Erste Group, Lenzing, Semperit, Deutsche Bahn, Andritz AG, Uniqa, Mayr-Melnhof, Frequentis, RHIM. Her greatest strength is bringing loose ends together, which she impressively demonstrates time and time again with her big picture view and multi-dimensional approach. Her greatest passion is to provide learners not only with an experience, but also with real, lasting value for their real challenges.

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4 Tips on How to Shape Change Processes as a Leader

4 Tips on How to Shape Change Processes as a Leader

by Anita Berger | Apr 3, 2025 | Impuls series, Leadership Impact, Leadership Tips | 0 comments

4 Tips on How to Shape Change Processes as a Leader

Do you prefer to listen to this article?

Click below to access our AI-generated audio version:

4 Tips on How to Shape Change Processes as a Leader

Imagine a dynamic network of paths that is constantly changing. While technological advances create new connections, existing paths are blocked by geopolitical tensions, economic crises, or social upheaval. In our globally interconnected world, events overlap rapidly – an enormous challenge that repeatedly tests companies and leaders.

As a leader, you bear responsibility in this complex environment and actively shape change. But how can you successfully support change processes? In this blog post, you will learn how to consider both the emotional and rational aspects of change, how to integrate resistance constructively, and how to promote a future-oriented mindset. With practical tips, you will develop strategies to fulfill your leadership responsibilities with clarity and effectiveness in times of high complexity and change.

1. Recognizing Different Reactions to Change

People react differently to change. While “change seekers” (people with an affinity for change) quickly recognize and want to take advantage of new opportunities, “change preservers” (people with a focus on preservation) feel more secure in the familiar status quo. These preferences are often based on individual values, experiences, and personality traits. The challenge for you as a leader is to involve both groups in change processes.

Individual Change Preferences

Tips:

  • Observe the behavior and reactions of your employees to recognize their change preferences.
  • Create orientation and proceed step by step to provide (process) security.
  • Use the energy of the “change seekers” to drive innovation while also acknowledging the contributions of the “change preservers” by involving them through transparent communication.

2. Consider Emotions in the Change Process

Resistance is part of every change process. As Elisabeth Kübler-Ross’s change curve (Figure 2) shows, many people go through emotional phases such as shock, frustration, and uncertainty before they reach acceptance and integration.

Tips:

  • Create an open atmosphere in which people can express their emotions and concerns.
  • Explain the change process clearly and repeatedly to enable a thorough understanding.
  • Show empathy and recognize the stress that comes with change.

    3. Establish a Growth Mindset

    A growth mindset helps you see challenges as opportunities, learn from mistakes, and continuously develop. This attitude is essential to remain capable of action in dynamic and complex situations.

    Tips:

    • Promote a willingness to embrace change by creating a learning-oriented environment – for example, through regular reflection sessions in which developmental steps and insights are discussed.
    • Establish an open feedback culture that supports the exchange of perspectives and ideas.
    • Create targeted learning opportunities, e.g. through peer learning or mentoring programs.
    • Celebrate progress – even small successes – and focus on positive development.
    • Set an example by being open to feedback and showing your willingness to learn.

      4. Broaden Your Perspective: Critically Question the Status Quo

      Discussions about change often focus either on the advantages of the new or the disadvantages of the change. However, the question of what disadvantages the status quo entails or whether it is even a viable option is rarely asked. This perspective can provide valuable insights for the change process.

      Image 2 Change Curve (Kübler-Ross)
      Fixed Mindset vs. Growth Mindset

      Tips:

      • Make the drivers of change transparent to create understanding and acceptance.
      • Explain the risks and disadvantages of sticking to the status quo – or make it clear if this is not a realistic option.
      • Use analytical tools such as the resistance matrix (Figure 4) to systematically illuminate all perspectives.
      Resistance Matrix

      Conclusion

      Change is a constant in today’s world – and as a leader, you have the task of actively shaping that change. By recognizing your team’s change preferences, taking emotions seriously, promoting a growth mindset, and incorporating different perspectives, you can successfully manage change processes. With the right strategies and clear communication, you can motivate your team to embrace change as an opportunity and help shape it.

      This blog article is the first in a series on change management. Click here to go to the second part!

      Anita Berger

      Anita Berger

      MDI partner and trainer

      Anita Berger is an executive coach, consultant, and trainer with a strong focus on leadership development in the VUCA/BANI world, design and facilitation of transformation processes and organizational culture development, as well as international human resources management. She is a co-owner and partner of MDI, Management Development International. With over 25 years of experience in management and leadership positions (including in the management of Coca-Cola Hellenic Austria & Slovenia & Konica Minolta Business Solutions) in various industries and company sizes, from medium-sized businesses to international corporations. Numerous contributions focus on leading virtual and hybrid teams, agile change management, organizational and leadership culture, as well as strategic talent management.
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      AI Transformation: How Companies Need to Adapt

      AI Transformation: How Companies Need to Adapt

      by Gunther Fürstberger | Feb 12, 2025 | Digital Transformation, Leadership and AI, Leadership Tips | 0 comments

      AI transformation: how companies and leaders need to adapt

      Economic history repeatedly shows how technological leaps revolutionize entire industries. 150 years ago, sailing ships dominated world trade, while steamships were only used on lakes and rivers. But within 30 years, the ratio was reversed: steamships took over the market, while sailing ships lost their importance.

      Interestingly, it was not the established companies with capital that drove this change, but new companies that took advantage of the new technology. This is a pattern that keeps repeating itself – just as Blockbuster was replaced by Netflix or the traditional automotive industry is facing the challenge of electric mobility.

      What does this mean for our time?

      Digitization and, in particular, artificial intelligence (AI) are today’s disruptive technologies. Companies are faced with a choice: do they want to be among the pioneers or do they want to wait and see? The question of what our job description will look like in five to ten years is not a hypothetical one.

      Stability or change? The influence on digital transformation

      Some people tend to seek stability, to preserve security and proven values. Others, on the other hand, are change-seekers, curious and willing to explore new technologies. However, digital transformation requires companies to actively engage with change.

      Europe tends to regulate rather than innovate. However, AI applications are becoming increasingly important, and it is crucial not only to consider the risks but also to seize the opportunities. Responsible participation is essential to avoid being controlled from the outside.

      AI and its impact on companies

      AI and its impact on companies

      AI is changing many aspects of the economy:

      • Business opportunities and risks: Those who do not adapt could soon become irrelevant. Established processes can become ineffective while new technologies are faster, more efficient and more cost-effective.
      • Efficiency and productivity: Automated processes improve workflows, reduce errors and increase the speed of decision-making.
      • The world of work: Some jobs will disappear, while new ones will be created. The challenge lies in preparing employees for the new world of work.
      • Learning and development: AI makes it easier to create and personalize learning content, enabling better education and development processes in the long term.
      • Customer focus: AI can help create personalized customer experiences and better understand needs.

      The role of leaders

      Leaders face the challenge of creating transparency. They must educate about the potential, limitations, and deployment scenarios of AI, but they must also promote acceptance and reduce fears. A successful transformation does not proceed linearly, but rather in so-called transformation loops:

       

      1. Why? Why are we doing this?
      2. Planning: What steps are necessary?
      3. Implementation: How do we implement it?
      4. Evaluation: What works well, what doesn’t?

      Methods for successful AI integration

      • Target group: Clarifies for whom and for what purpose AI is used. This involves defining what results are to be achieved and how success will be measured.
      • AI roadmap & AI transformation map: Structured implementation planning helps to formulate corporate goals clearly and in a solution-oriented manner.
      • Commitment game board: Maximizes employee participation by actively involving various stakeholders in the process.
      • ADKAR model: Helps with individual change by raising awareness, motivation, knowledge transfer, application and reinforcement. The following questions could be asked: Why do we have to change? What’s in it for me? What new skills do I need? How can I apply what I have learned? How do I maintain the change?
      Learning from practice: AI at MDI

      Learning from practice: AI at MDI

      At MDI, we have set up an AI task force that works according to the principle “do, reflect, learn, do”. Early involvement and continuous reflection ensure that insights can be implemented quickly. In addition, we are constantly developing our AI Leadership Lab, which revolutionizes learning processes through AI-supported role playing, knowledge bots and leadership coaching.

      Sustainable integration into everyday business

      Regular reviews and retrospectives are crucial to the long-term success of AI in everyday business. Companies should ask themselves:

      • What are the intermediate results?
      • What are the successes?
      • What went well?
      • Where is there room for improvement?

      Implementing AI requires not only technical know-how but also communication skills. Building trust is essential because the longer internal communication is neglected, the greater the resistance to transformation.

      Leaders of the future

      To successfully deal with AI, leaders need five core competencies:

      1. Recognizing the potential of AI
      2. Enthusiasm for lifelong learning with AI
      3. Mastering agile transformation management
      4. Ensuring ethical communication
      5. Promoting responsible thinking

      The AI revolution is in full swing – companies and executives must position themselves now to remain successful in the long term.

      Want to learn more about this topic? Watch the new (German) webinar here “Mastering AI Integration: Your Roadmap for Leadership Success and Sustainable Transformation” by Gunther Fürstberger. Dive into the world of AI leadership!

      Gunther Fürstberger

      Gunther Fürstberger

      CEO | MDI Management Development International

      Gunther Fürstberger is a management trainer, author and CEO of Metaforum and MDI – a global consulting company providing solutions for leadership development. His main interest is to make the world a better place through excellent leadership. He has worked for clients including ABB, Abbvie, Boehringer Ingelheim, DHL, Hornbach, PWC and Swarovski. His core competence is leadership in digital transformation. He gained his own leadership experience as HR Manager of McDonald’s Central Europe/Central Asia.  At the age of 20 he already started working as a trainer.

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      by ARS Academy, MDI | Feb 5, 2025 | Best Practice, Leadership and AI, Leadership Tips | 0 comments

      No Success without Diversity: Why it Matters

      Do you prefer to listen to this article? Click below to access our AI-generated audio version!

      No Success without Diversity: Why it Matters

      The world of work is facing major challenges – from economic uncertainty and the shortage of skilled workers to technological change. However, one of the greatest opportunities for companies is the conscious promotion of diversity and inclusion.

      In our latest study with the ARS Akademie, we examine, among other things, diversity in companies and show the potential offered by a diverse work environment. Read this blog post and learn more about our exciting findings!

      Why diversity is more than just a buzzword

      Diversity in the company means more than just a mix of different backgrounds and perspectives. It is about a conscious strategy that offers all employees equal opportunities and specifically promotes their strengths.

      According to the survey, 63% of companies have already introduced flexible working hours to enable better integration. In addition, 51% of companies encourage collaboration between departments to learn from each other and work better together.

      External studies also confirm the positive influence of diversity: the current McKinsey study, Diversity Matters Even More (2023), shows that companies with a high level of diversity are 39% more likely to be financially more successful than less diverse companies. This finding shows us that diversity is not only an ethical concern but also offers a clear economic advantage.

      Diversity in recruiting: promoting talent in a targeted way

      Another important topic in the area of diversity is recruiting: 38% of the companies surveyed have actively integrated diversity into their recruiting strategies to appeal to a broader range of talent and to attract the best talent regardless of origin, gender, or other factors.

      In addition, 31% of companies have anchored diversity management as an integral part of their corporate strategy. Nevertheless, there is still considerable room for improvement: only 30% of companies offer targeted training programs for leaders to actively promote diversity and involve them in decision-making processes.

      There are significant deficits at the management level in particular. A study by Deloitte from 2024 shows that the proportion of diverse leaders in Austria remains low. The study highlights that a lack of diversity in management positions can impair the innovative strength and competitiveness of companies in the long term.

      Diversity in recruiting: promoting talent in a targeted way

      The impact of diversity on business success

      Diverse teams are not only more creative, they are also more productive. According to studies, companies that consciously promote diversity can expect up to 36% higher innovative strength. This is because diverse teams bring different perspectives to the table and thus find better solutions to complex problems.

      In addition, an open and inclusive corporate culture leads to higher employee satisfaction, which in turn has a positive impact on productivity and employee retention.

      The survey results confirm this trend: companies with clearly defined diversity measures report higher motivation and engagement among their teams. At the same time, more and more companies recognize that diversity is not only an ethical but also an economic advantage.

      Diverse teams are better able to respond to market changes and drive innovation, which can be crucial in times of rapid technological change.

      Challenges in implementation

      Despite the recognized advantages, there are still hurdles to implementing diversity strategies. The management survey shows that 15.8% of companies have not yet taken any measures to promote diversity and inclusion. Implementation often fails due to a lack of awareness or a lack of strategic anchoring in corporate goals.

      Another obstacle is unconscious bias, which often unconsciously influences recruitment and promotion decisions. To counteract this, companies should increasingly focus on training and awareness-raising measures. However, there is still room for improvement here: only 30% of companies currently offer targeted training for leaders to live and benefit from diversity.

      Conclusion: from intention to implementation

      While many companies recognize the importance of diversity, implementation often falls short of expectations. Leaders are called upon to take active measures to promote an inclusive corporate culture. This includes not only training for leaders, but also clear diversity goals, targeted recruitment measures, and embedding diversity in the corporate strategy.

      Companies that manage to establish diversity not just as a concept, but as a fixed component of their success model, will benefit in the long term from greater innovative strength, better employee retention, and increased productivity.

      Now is the time to see diversity not just as a theoretical ideal, but to use it as a strategic success factor for the future!

      MDI Management International

      MDI Management International

      MDI is a global leader in leadership development with 60 years of experience. With offices worldwide and a network of over 250 international consultants and trainers, MDI offers training and consulting services in various languages. The company designs and implements customized programs for leaders at all levels, high potentials, experts, project managers, and salespeople – locally, internationally, and globally.
      ARS Academy

      ARS Academy

      The ARS Academy is Austria’s largest private provider of professional seminars and is represented in all federal states. Around 1,000 selected top experts from business, practice and law pass on their knowledge in around 1,200 different events to around 18,500 participants per year.

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      Mastering Communication: The Why, How, and What

      by Marcin Swierkocki | Jan 14, 2025 | Agile Leadership, Leadership Tips, Short Knowledge Bits | 0 comments

      Mastering Communication: The Why, How, and What

      Do you prefer to listen to this article? Click below to access our AI-generated audio version!

      Mastering Communication: The Why, How, and What

      Have you ever heard an employee say something like, “I won’t be able to meet the upcoming deadlines”? While the words may seem straightforward, they often hint at deeper underlying concerns. In this article, I delve into this statement through the lens of two well-known iceberg models, uncovering what lies beneath the surface…..

      The iceberg models of Paul Watzlawick (of communication) and William Ury’s/Roger Fisher’s and Daniel Shapiro’s (positions vs. interests) share a common structure that emphasizes the elements of human interaction. Aligning these two models provides a deeper understanding of the interplay within communication strategies.

      Watzlawick’s communication iceberg model:

      1. Above the surface – Fact-based communication: The pure content of the communication, such as words, facts or data communicated to the interlocutor. E.g.: ‘I want to complete this project by the end of this week’.
      2. Below the surface – Relational communication: The unspoken and emotional dynamic that underlies the actual content, such as tone, trust, non-verbal signals, and power. E.g.: A leader’s tone of voice suggests frustration or urgency, which influences how the message is received.

      Ury and Shapiro’s iceberg model – positions vs interests:

      1. Above the surface – Positions: Explicit messages about what someone wants. Positions are noticeable but do not yet reveal underlying motivations. E.g.: ‘I need a 10% increase in my head count next year’.
      2. Below the surface – Interests: The deeper needs, desires, fears, and motivations that drive a position. Interests often refer to humanistic needs such as autonomy, recognition, or security. E.g.: Asking for a higher amount of workers next year reflects my need for recognition, security, or justice.

      Both models emphasize the importance of understanding not only what is visible, but also what lies beneath the surface in human interaction. They agree with each other to the following extent:

      Watzlawick’s iceberg model of communication

      Ury’s/Shapiro’s iceberg model – positions vs interests

      Fact-based communication (above the surface): Focuses on the pure content of the communication, such as words, facts or data.

      Positions (above the surface): A clear request or message about what is wanted.

      Relational communication (below the surface): Focuses on implicit dynamics such as tone, emotions, trust and the quality of the relationship.

      Interests (below the surface): The deeper needs, concerns and motivations driving our positions.

      Key findings: What is said is influenced by relational aspects (e.g. trust, power). Ignoring relational dynamics quite often leads to misunderstandings.

      Key findings: Specific positions often mask hidden interests. Only an understanding of mutual interests can lead to a more constructive outcome.

      Communication models

      Practical implementation (1):

      1. Communication while staying in touch with your Stakeholders:

      Factual communication (based on your position) only serves as a starting point in reaching a solution, while relational communication (tone, trust) determines how your position is perceived. Recognizing deeper interests guides relational communication to build rapport and mutual understanding.

      2. Conflict resolution:

      Relationship breakdown (the hidden dynamic in Watzlawick’s model) results from long-established positions (evident in the Ury/Shapiro model). Addressing relational issues (e.g. respect, autonomy) generally leads to the discovery of shared/agreed interests.

      3. Key questions so as to ‘dive below the surface’:

      • What is being said by the other side? (Positions/facts)
      • How is it being said? (Relationship dynamics)
      • Why is it being said? (Interests/basic motivations).

      Practical implementation (2): Conflict in the workplace.

      Scenario: An employee says: ‘I am unable to meet the upcoming deadlines’.

      • Watzlawick’s perspective: The actual message is failure to meet a deadline; the relational message may (our assumption) include frustration or fear of being perceived as an incompetent co-worker.
      • Ury’s/Shapiro’s perspective: The position is to refuse to meet a deadline; the interest may be to avoid burnout, being overloaded, or the need for greater clarity on priorities.

      Conclusions:

      By addressing both relational communication (e.g. showing empathy, and understanding people’s psychological needs) and underlying interests (e.g. redistribution of tasks or a new role in the team), a leader is able to solve issues/problems more effectively than by merely focusing on positions or factual messages.

      Marcin Swierkocki

      Marcin Swierkocki

      Trainer, Coach & MDI Partner

      Marcin Swierkocki works as an HR business consultant who has specialized in L&D, change- and project management. He brings over 25 years of international experience in change management and operational development with him. His personal motto is influenced by Viktor Frankl: ‘Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth…’. His personal inspiration comes from his optimistic and positive character and by draining the energy that successfully supporting others gives him.

      • LinkedIn

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