• MDI
  • German version
  • Contact us
MDI Management Development
  • Agile leadership
  • Lateral Leadership
  • Leadership Impact
  • Leadership Development
Select Page
AI as a Co-Trainer in Leadership Development

AI as a Co-Trainer in Leadership Development

by Gunther Fürstberger | Nov 14, 2023 | Impuls series, International leadership development, Leadership and AI | 0 comments

Artificial Intelligence as a Co-Trainer in Leadership Development

Do you prefer to listen to this blog article? Click below to access our AI-generated version. 

Artificial Intelligence as a Co-Trainer in Leadership Development

In a world that is constantly evolving, we at MDI always strive to be at the forefront of finding innovative ways to promote and sustainably improve leadership development.

Our collaboration with the MDI AI co-trainer “AICo” represents an exciting step in this direction. This ongoing experiment allows us to explore the role of artificial intelligence in leadership development and understand its impact on our participants. It’s about making the future of leadership training even more sustainable.

In this interview, we are pleased to share our initial experiences and insights from this exciting phase. We have asked some of our outstanding MDI partners to reflect on their experiences and observations. Together we will explore how the AI co-trainer has the potential to bring about a revolutionary change in leadership development.

What exactly is and does an AI Co-Trainer?

An AI co-trainer represents artificial intelligence (AI) that works together with human trainers to optimize the learning experience and learning success. I positioned a fabric owl as a symbol in the center of the seminar room and introduced it with the name AICo (Artificial Intelligence Co-Trainer). Seminar participants can ask AICo questions at any time. And I also regularly include AICo in the training.

How has the use of the AI Co-Trainer influenced your leadership development training?

I’m still in an early experimental phase, but the experience so far makes me want to do more. AICo helps in the preparation, implementation, and follow-up of a seminar. During preparation, AICo saves time in creating and updating seminar material. During the implementation, we let AICo ask e.g. ChatGPT4 if I am not sure as the main trainer.

2 current participant questions as an example: “Can the DISG typology of the sender be recognized by the wording of an email?” “Can I ask AI to reformulate my email to suit my DISC type?” AICo’s answers were convincing and fun. For the transfer phase, participants are given the task of performing a role play, for example, to consolidate what they have learned.

What challenges were better overcome thanks to the AI co-trainer?

I see the biggest challenge and opportunity in the fact that learning and adult education are being fundamentally transformed by artificial intelligence. The a-synchronous part is constantly growing and learning experiences are being tailored to the individual with AI.

The personal encounter in the seminar room will continue to have its place due to our social needs. With AICo, we can also make good use of some of the advantages of AI in face-to-face meetings. For example, AICo opened and closed a 3-day seminar with a really good 8-line poem on the seminar topic of “Lateral Leadership”.

What positive effects has the use of the AI Co-Trainer had on the training participants?

There is still the novelty and surprise effect, which leads to curiosity and therefore a willingness to learn. It also brings something playful into the room and we know that playing and learning go hand in hand. Other effects were

 

  • Gaining knowledge
  • Interest in experimenting more with AI ourselves
  • Energy management, e.g. through the music playlist selected by AICo or relaxation exercises that match the topic
Leadership 4.0

Can you share examples of situations in which the AI co-trainer was particularly helpful?

Another example is that I was able to get tips on how best to interact with the group based on a seminar group description. So AICo helped me to resonate even better with the group.

Are there specific areas where the AI Co-Trainer works particularly well or where there is still room for improvement?

The AI co-trainer is particularly helpful with participant questions to bring in a different perspective based on analyzing large amounts of data and to provide variety. I see room for improvement in the interaction interface.
An interface that enables voice input and output with the entire group, similar to Alexa, would of course be more elegant and can certainly be implemented soon.

At the moment, I am still acting as a “translator”, and shared access for the entire group to a program like ChatGPT with shared visualization would also be the next step. However, crystal-clear transparency and trust must be ensured that data is handled in the interests of the participants and the companies to which they belong.

The documentation can be left to an AI meeting assistant such as Otter.ai. However, the consent of all relevant stakeholders, such as the commissioning HR department, must be obtained.

How did the participants react to the AI co-trainer? Did you receive feedback from them?

Mostly with curiosity, fascination, and fun. At the same time with respect and uncertainty about where the AI journey will take us.

Which tools and functions of the AI Co-Trainer have proven to be particularly valuable for leadership development?

ChatGPT4, DeeplPro, Youtube playlists, image generators.

To what extent has your way of teaching and learning changed or expanded as a result of the AI Co-Trainer?

I see AICo and myself as a team and try to combine our different strengths. AICo has access to much more know-how, I concentrate on the interaction with the group and the overall control/facilitation.

Can you imagine integrating the AI co-trainer into your leadership development training courses in the long term? Why or why not?

AICo is now permanently engaged. People will not be replaced by AI but by people working with AI. This is especially true for the training industry. As the head of a leadership development provider, I am passionate about seizing the AI opportunity with a sense of responsibility.

Have your training materials or content changed as a result of working with the AI co-trainer?

Yes, in text, PPt, and image generation, and also by responding to inspiration from AICo. However, I think it’s essential that human creativity retains a high proportion.

What tips or advice do you have for others who are thinking about using an AI co-trainer in their leadership development training?

Just get started and keep pausing to reflect on the risks as well as the opportunities.

Mag. Gunther Fürstberger

Mag. Gunther Fürstberger

CEO | MDI Management Development International

Gunther Fürstberger is a management trainer, author and CEO of Metaforum and MDI – a global consulting company providing solutions for leadership development. His main interest is to make the world a better place through excellent leadership. He has worked for clients including ABB, Abbvie, Boehringer Ingelheim, DHL, Hornbach, PWC and Swarovski. His core competence is leadership in digital transformation. He gained his own leadership experience as HR Manager of McDonald’s Central Europe/Central Asia.  At the age of 20 he already started working as a trainer.

  • LinkedIn

Download our International Whitepaper:

 

What serves you next?

Leadership and AI: Between Responsibility and Opportunity

by Marina Begic | 6. May 2025 | Digital Transformation, Leadership and AI, Leadership Tips | 0 Comments

Leadership and AI: Between Responsibility and Opportunity Do you prefer to listen to this article? Click below to access our AI-generated audio version!Leadership and AI: Between responsibility and opportunity Artificial intelligence is no longer a pipe dream – it is...
Read More

AI Hears; Humans Listen: Become a Master of Attunement

by Hamza Khan | 18. April 2025 | Digital Transformation, Leadership and AI, Leadership in the digital transformation | 0 Comments

AI Hears; Humans Listen: Become a Master of Attunement Prefer to listen to the article? Click below to access our AI speech-generated audio. However, if you want to read it as usual, keep scrolling.AI Hears; Humans Listen: Become a Master of Attunement Not Black...
Read More

Success Through Change: How to Stay Oriented During Transitions

by Anita Berger | 14. April 2025 | Impuls series, Leadership Impact, Leadership Tips | 0 Comments

Success Through Change: How to Stay Oriented During Transitions Do you prefer to listen to this article? Click below to access our AI-generated audio version:Success Through Change: How to Stay Oriented During Transitions Change processes often involve challenges....
Read More

Aligning Training Goals with Organizational Business Objectives

by Marcin Swierkocki | 10. April 2025 | eLearning, Learning Transfer, Short Knowledge Bits | 0 Comments

Aligning Training Goals with Organizational Business Objectives Do you prefer to listen to this article? Click below to access our AI-generated audio version! Aligning Training Goals with Organizational Business Objectives In my experience, aligning training with...
Read More

4 Tips on How to Shape Change Processes as a Leader

by Anita Berger | 3. April 2025 | Impuls series, Leadership Impact, Leadership Tips | 0 Comments

4 Tips on How to Shape Change Processes as a Leader Do you prefer to listen to this article? Click below to access our AI-generated audio version:4 Tips on How to Shape Change Processes as a Leader Imagine a dynamic network of paths that is constantly changing. While...
Read More

MDI’s Leadership Lab: Unlocking the Future of Leadership Training

by Florian Biedermann | 25. March 2025 | Leadership and AI, Leadership in the digital transformation, MDI Inside | 0 Comments

MDI's Leadership Lab: Unlocking the Future of Leadership Training Would you like to listen to this article?  Click here to access our AI-generated audio version! Have fun listening ;)MDI's Leadership Lab: Unlocking the Future of Leadership Training The world of...
Read More

AI Transformation: How Companies Need to Adapt

by Gunther Fürstberger | 12. February 2025 | Digital Transformation, Leadership and AI, Leadership Tips | 0 Comments

AI transformation: how companies and leaders need to adapt Economic history repeatedly shows how technological leaps revolutionize entire industries. 150 years ago, sailing ships dominated world trade, while steamships were only used on lakes and rivers. But within 30...
Read More

No Success Without Diversity: Why It Matters

by ARS Academy, MDI | 5. February 2025 | Best Practice, Leadership and AI, Leadership Tips | 0 Comments

No Success without Diversity: Why it Matters Do you prefer to listen to this article? Click below to access our AI-generated audio version! No Success without Diversity: Why it Matters The world of work is facing major challenges – from economic uncertainty and the...
Read More

Challenges and Solutions for Leadership in 2025

by MDI & ARS Academy | 14. January 2025 | Best Practice, Leadership in the digital transformation, Leadership Tips | 0 Comments

Challenges and Solutions for Leadership in 2025 Do you prefer to listen to this article? Click below to access our AI-generated audio version!Leadership challenges and solutions in 2025 In an increasingly complex and uncertain world, companies and their leaders face...
Read More

Mastering Communication: The Why, How, and What

by Marcin Swierkocki | 14. January 2025 | Agile Leadership, Leadership Tips, Short Knowledge Bits | 0 Comments

Mastering Communication: The Why, How, and What Do you prefer to listen to this article? Click below to access our AI-generated audio version!Mastering Communication: The Why, How, and What Have you ever heard an employee say something like, "I won't be able to meet...
Read More
Inner Development Goals for a Better Leadership World

Inner Development Goals for a Better Leadership World

by Gunther Fürstberger | May 30, 2023 | International leadership development, Leadership Impact, training new leader | 0 comments

Inner Development Goals for a better leadership world

Many companies invest in training and programs to prepare their leaders for the challenges of business. But in addition to traditional goals such as increasing sales and optimizing efficiency, Inner Development Goals (IDGs) are also gaining importance.

But what exactly are IDGs and why should they matter in leadership development?

Better philosophy, a better leader

Inner Development Goals refer to the personal development and growth of leaders at a deeper level. They focus not only on improving skills and competencies but also on a leader’s inner state and awareness.

IDGs aim to help you as a leader develop your emotional intelligence, self-reflection, values, and leadership philosophy.

Organizations align their leadership development efforts with organizational goals and strategy. Traditionally, leadership development programs have focused primarily on building skills and competencies that are important to the success of the organization.

Sustainability Goals 2030

More and more companies are recognizing that financial success is not the only thing that matters; they also want to contribute to a resource-efficient circular economy to enable a livable future.

With its vision of a Sustainable World in 2030 and the Sustainable Development Goals, the United Nations has created a global framework that can serve as a guide for companies.

Unfortunately, since the world is nowhere near on track to achieving the Sustainability Development Goals, the Inner Development Goals were created. These start with the capabilities and attitudes of individuals.

Analyze your values

To align your organization’s leadership culture with the IDGs and thus with sustainability, it makes sense to start by analyzing your existing organizational values, leadership competencies, leadership rules of engagement, and leadership development activities. It is important to assess your current leadership skills and competencies and understand how well they align with your desired IDGs.

A measurable comparison of the existing competency set with the IDGs allows us to determine the degree of overlap. Where are there already strengths and where are there still areas for development? Based on your analysis, a clear goal for the development of the IDGs can be defined.

A Roadmap for Reflection

Once the degree of overlap and the goal is defined, a roadmap for the changed leadership development architecture can be created. This roadmap includes specific training and coaching activities aimed at nurturing and developing IDGs.

For example, programs can be implemented to promote self-reflection, strengthen emotional intelligence or develop a sustainability-oriented leadership personality.

A content example of leadership development geared toward IDGs might be a program to promote mindfulness and stress management. By training leaders in mindfulness techniques, you can learn to be more aware of your inner state, reduce stress, and make more conscious decisions.

This enhances your personal development and helps you stay calm and collected in challenging situations.

Sustainable Leadership Goals

Who works with IDG?

Examples of companies working with IDGs include IKEA, Google, and Novartis. The IDG movement started in 2020, so it’s still quite young. But it is spreading rapidly. There are now 350 IDG hubs worldwide and a few new ones are added every week.

 

Not only the quantitative growth is impressive, but also the depth of content. This is supported by the fact that renowned authors such as Amy Edmonson, Otto Scharma, and Peter Senge are among the supporters, as well as academic partners from Harvard, Stockholm, or Erasmus University.

Possible difficulties

Integrating IDGs into leadership development can encounter several challenges. For one, it requires a shift in your organizational culture to recognize the value and importance of your internal development. It also requires time and resources to implement appropriate training and programs.

To overcome these challenges, it’s important to raise your awareness of the importance of IDGs and make clear the benefits to individual and corporate development.

Companies can conduct internal communication and awareness campaigns to inform employees about the benefits of IDGs in leadership development.

Promote your learning culture

It can also be helpful to foster a culture of learning and personal development within the company. You can do this by creating learning opportunities, such as mentoring programs, coaching, or internal training.

By allowing your company to provide you as a leader with opportunities to continuously develop and pursue your IDGs, you can create a positive and supportive environment.

So far, no official certification system has been created that can objectively provide transparency on the success of IDG initiatives. But some initiatives are already underway toward measuring the impact of IDGs.

IDGs for a more sustainable planet

Integrating Inner Development Goals (IDGs) into leadership development offers companies the opportunity to develop you as a leader on a deeper level and promote sustainable and authentic leadership.

By clarifying your inner goals and values as a leader and aligning them with your actions, you can contribute not only to the financial success of the company but also to a resource-efficient circular economy and a sustainable future.

By integrating IDGs into their leadership development efforts, companies can create a new generation of leaders who are not only technically competent but also possess inner strength and awareness. This ultimately leads to an attractive corporate culture, long-term success, and a contribution to the creation of a sustainable world.

Mag. Gunther Fürstberger

Mag. Gunther Fürstberger

CEO | MDI Management Development International

Gunther Fürstberger is a management trainer, author and CEO of Metaforum and MDI – a global consulting company providing solutions for leadership development. His main interest is to make the world a better place through excellent leadership. He has worked for clients including ABB, Abbvie, Boehringer Ingelheim, DHL, Hornbach, PWC and Swarovski. His core competence is leadership in digital transformation. He gained his own leadership experience as HR Manager of McDonald’s Central Europe/Central Asia.  At the age of 20 he already started working as a trainer.

  • LinkedIn

What serves you next?

Leadership and AI: Between Responsibility and Opportunity

by Marina Begic | 6. May 2025 | Digital Transformation, Leadership and AI, Leadership Tips | 0 Comments

Leadership and AI: Between Responsibility and Opportunity Do you prefer to listen to this article? Click below to access our AI-generated audio version!Leadership and AI: Between responsibility and opportunity Artificial intelligence is no longer a pipe dream – it is...
Read More

AI Hears; Humans Listen: Become a Master of Attunement

by Hamza Khan | 18. April 2025 | Digital Transformation, Leadership and AI, Leadership in the digital transformation | 0 Comments

AI Hears; Humans Listen: Become a Master of Attunement Prefer to listen to the article? Click below to access our AI speech-generated audio. However, if you want to read it as usual, keep scrolling.AI Hears; Humans Listen: Become a Master of Attunement Not Black...
Read More

Success Through Change: How to Stay Oriented During Transitions

by Anita Berger | 14. April 2025 | Impuls series, Leadership Impact, Leadership Tips | 0 Comments

Success Through Change: How to Stay Oriented During Transitions Do you prefer to listen to this article? Click below to access our AI-generated audio version:Success Through Change: How to Stay Oriented During Transitions Change processes often involve challenges....
Read More

Aligning Training Goals with Organizational Business Objectives

by Marcin Swierkocki | 10. April 2025 | eLearning, Learning Transfer, Short Knowledge Bits | 0 Comments

Aligning Training Goals with Organizational Business Objectives Do you prefer to listen to this article? Click below to access our AI-generated audio version! Aligning Training Goals with Organizational Business Objectives In my experience, aligning training with...
Read More

4 Tips on How to Shape Change Processes as a Leader

by Anita Berger | 3. April 2025 | Impuls series, Leadership Impact, Leadership Tips | 0 Comments

4 Tips on How to Shape Change Processes as a Leader Do you prefer to listen to this article? Click below to access our AI-generated audio version:4 Tips on How to Shape Change Processes as a Leader Imagine a dynamic network of paths that is constantly changing. While...
Read More

MDI’s Leadership Lab: Unlocking the Future of Leadership Training

by Florian Biedermann | 25. March 2025 | Leadership and AI, Leadership in the digital transformation, MDI Inside | 0 Comments

MDI's Leadership Lab: Unlocking the Future of Leadership Training Would you like to listen to this article?  Click here to access our AI-generated audio version! Have fun listening ;)MDI's Leadership Lab: Unlocking the Future of Leadership Training The world of...
Read More

AI Transformation: How Companies Need to Adapt

by Gunther Fürstberger | 12. February 2025 | Digital Transformation, Leadership and AI, Leadership Tips | 0 Comments

AI transformation: how companies and leaders need to adapt Economic history repeatedly shows how technological leaps revolutionize entire industries. 150 years ago, sailing ships dominated world trade, while steamships were only used on lakes and rivers. But within 30...
Read More

No Success Without Diversity: Why It Matters

by ARS Academy, MDI | 5. February 2025 | Best Practice, Leadership and AI, Leadership Tips | 0 Comments

No Success without Diversity: Why it Matters Do you prefer to listen to this article? Click below to access our AI-generated audio version! No Success without Diversity: Why it Matters The world of work is facing major challenges – from economic uncertainty and the...
Read More

Challenges and Solutions for Leadership in 2025

by MDI & ARS Academy | 14. January 2025 | Best Practice, Leadership in the digital transformation, Leadership Tips | 0 Comments

Challenges and Solutions for Leadership in 2025 Do you prefer to listen to this article? Click below to access our AI-generated audio version!Leadership challenges and solutions in 2025 In an increasingly complex and uncertain world, companies and their leaders face...
Read More

Mastering Communication: The Why, How, and What

by Marcin Swierkocki | 14. January 2025 | Agile Leadership, Leadership Tips, Short Knowledge Bits | 0 Comments

Mastering Communication: The Why, How, and What Do you prefer to listen to this article? Click below to access our AI-generated audio version!Mastering Communication: The Why, How, and What Have you ever heard an employee say something like, "I won't be able to meet...
Read More
How to Become a Compassionate Leader – 3 tools

How to Become a Compassionate Leader – 3 tools

by Gunther Fürstberger | Apr 18, 2023 | International leadership development, Leadership in the digital transformation, MDI Inside, Training Insights | 0 comments

How to Become a Compassionate Leader in 3 Steps

At MDI, we not only develop others, but also ourselves. That’s why our CEO Gunther Fürstberger attended a three-day seminar by systems researcher Peter Senge in Stockholm, where he gained some insights. He reports on his experiences in this blog post.

The Compassionate Leadership Masterclass

Peter Senge wrote a classic of leadership literature in 1990 with “The 5th Discipline”. When I read that he was giving a 3-day seminar in Stockholm as part of the Inner Development Goals Initiative, I knew I had to experience it. I thought about Marcus Aurelius who already said “You have to know the great ones of your time”.

The sold out Compassionate Systems Leadership Masterclass by Peter Senge and Gustav Böll took place in the artistic setting of Fotografiska Museum with about 100 participants from March 29 to 31, 2023.

The seminar title sounds a bit complicated. What is Compassionate Systems Leadership all about? A first key to understanding is the organizer: the Inner Development Initiative. In 2016, UN member states adopted the 2030 Agenda for Sustainable Development. Since then, our planet has continued to deteriorate.

A new leadership system for a better planet

Us earthlings have obviously not yet developed the skills and attitude it takes to undo the damage of the industrial age.

This is where the Inner Development Initiative comes in: The change in attitude must begin with the individual. Engaging broadly and deeply with the Inner Development Goals in the 5 categories of Being, Thinking, Relating, Collaborating, and Acting will help achieve the UN Sustainable Development Goals.

Our planet now needs a different kind of leadership than we know from the industrial age. It starts with feeling nature and other people and should lead to some sense of connection with others or even all beings on the planet.

Hardly anyone wants to intentionally cause grievances, but who is really aware of the effects of their own actions? System thinking can help to understand both short- and long-term impacts and interactions a little better.

New findings on two levels

Learning for me has taken place on two levels during these days. On the one hand, I got to know new tools or deepened known tools. On the other hand, the trainers were an inspiration in their handling of the group and their use of methods.

From the numerous thinking tools I pick out the three that I found particularly typical for Compassionate Systems Leadership.

Tool 1

First, as an overview tool, there is the three-legged chair (see figure 1). The legs represent aspiration, reflective conversations, and systems awareness. If one leg is missing, the stool falls over.

Without a creative imagining of a better environment, there is no improvement. Without reflection or a deeper understanding of systems, we quickly end up in dead ends despite having good intentions. 

Three-legged chair

Tool 2

The ladder of connectedness

The second tool is the “ladder of connectedness” (see figure 2), which confused me initially: From bottom to top, the ladder levels are called “agape, neutral presence, altruism, cognitive empathy, in-group empathy, empathic stress, and emotional distance.”

We can harness gravity to move toward deeper connectedness, i.e., strive more toward the lower levels. Confusion can be a sign of real learning. I could not easily assign this idea to an already stored concept. It seemed to fit most closely with a Buddhist understanding.

We may not achieve agape, all-connected love, but we can create a neutral presence even in difficult situations. It also needs the higher levels: A surgeon should manage to distance themselves emotionally for self-protection.

Neutral instead of empathetic

Distance also helps sometimes in conflicts that go round in circles. Empathic stress is something I can relate to as a father of younger children. When my 8-year-old and my 6-year-old argue loudly with each other, it seems easier for me to demand that they stop for the short term because it helps me reduce my internal tension. But in the long run, it doesn’t help me.

In-group empathy may lead to good cooperation in the team, in the company or even in one’s own country, but at the same time it may exclude those who do not belong to the group. I take it upon myself to practice more neutral presence, which is enduring tension and contradiction.

Ladder of Connectedness

Tool 3

Creative Tension

Now our third and a simpler tool (see figure 3): The principle of creative tension. I already knew that a vision needs the right level of challenge, because something we have already achieved or something we can never achieve is not good as a vision.

I found the continuation of the thought interesting: We can imagine the tension between reality and vision as a rubber band. When that tension becomes too uncomfortable for us, we often tend to either lower our aspirations or not tell the whole truth about the current state.

An energy source for change

A good example are an organization’s sustainability goals. When we consciously seek and hold this tension, we tap into the energy source for change. This principle of creativity is also found in theater as drama, in music as tonus, and in the Greek rhetoric. In this respect, it is not a new idea, but it is effective when we strive for change.

I was also interested in what Peter Senge is like as a person. I have already met some of the “greats of the lecture scene” away from the stage and with some of them I had the impression that it was difficult for them to live the conveyed messages themselves. That is also human.

Peter with rubber band

Peter Senge as a Human

In the morning of Day three, there was an emotionally expressed resistance from a participant who questioned the usefulness of the whole seminar. She said Peter Senge held on to the statement that we always have a choice and do not have to be influenced by external circumstances, despite her doubts expressed the day before.

Now I was curious. Will he maybe feel attacked and defend himself or let it stand as an individual opinion? He did not react immediately, but let other participants speak first. Later, he resonated, apologized, thanked for the learning opportunity, and did so with an authenticity and elegance that really impressed me.

He always treated his much younger co-trainer at eye level and was so moved several times that tears came to his eyes.

My summary

In the spirit of Marcus Aurelius, I had the opportunity to meet two greats of our time. Especially the combination of two trainers from different generations fits the challenges of our time.

Even though I have not implemented all of the presented contexts and tools and I am also not sure whether the term Compassionate System Leadership will become widely accepted, I recommend every leader to deal with the basic idea. A more sustainable leadership culture would do us and the planet good.

Mag. Gunther Fürstberger

Mag. Gunther Fürstberger

CEO | MDI Management Development International

Gunther Fürstberger is a management trainer, author and CEO of MDI – a global consulting company providing solutions for leadership development. His main interest is to make the world a better place through sustainable leadership. He has worked for clients including ABB, Abbvie, Boehringer Ingelheim, DHL, Google, Hornbach, PWC and Swarovski. His core competence is leadership in digital transformation. At the age of 20 he already started working as a trainer and he also served as HR manager in international corporations.

  • LinkedIn

What serves you next?

Leadership Horizon powered by HR INSIDE SMMIT

Leadership and AI: Between Responsibility and Opportunity

Leadership and AI: Between Responsibility and Opportunity Do you prefer to listen to this article?...
Read More

AI Hears; Humans Listen: Become a Master of Attunement

AI Hears; Humans Listen: Become a Master of Attunement Prefer to listen to the article? Click...
Read More

Success Through Change: How to Stay Oriented During Transitions

Success Through Change: How to Stay Oriented During Transitions Do you prefer to listen to this...
Read More

Aligning Training Goals with Organizational Business Objectives

Aligning Training Goals with Organizational Business Objectives Do you prefer to listen to this...
Read More

4 Tips on How to Shape Change Processes as a Leader

4 Tips on How to Shape Change Processes as a Leader Do you prefer to listen to this article? Click...
Read More

MDI’s Leadership Lab: Unlocking the Future of Leadership Training

MDI's Leadership Lab: Unlocking the Future of Leadership Training Would you like to listen to this...
Read More

AI Transformation: How Companies Need to Adapt

AI transformation: how companies and leaders need to adapt Economic history repeatedly shows how...
Read More

No Success Without Diversity: Why It Matters

No Success without Diversity: Why it Matters Do you prefer to listen to this article? Click below...
Read More

Challenges and Solutions for Leadership in 2025

Challenges and Solutions for Leadership in 2025 Do you prefer to listen to this article? Click...
Read More

Mastering Communication: The Why, How, and What

Mastering Communication: The Why, How, and What Do you prefer to listen to this article? Click...
Read More
Being a servant leader – Servant Leadership

Being a servant leader – Servant Leadership

by Gunther Fürstberger | Feb 14, 2023 | Leadership Impact, Leadership Tips, MDI Inside | 0 comments

Being a servant leader

“Servant Leadership” is a concept by Robert Greenleaf that describes the manager as a servant to their employees. What this model is specifically about and what its strengths are, you can read in this article.

The origin of the approach

In Hermann Hesse’s “Morgenlandfahrt”, a spiritual seeker experiences how the disappearing servant turns out to be a true leader in retrospect. This story inspired Robert Greenleaf to develop his life’s work, the concept of serving as a leader. A number of well-known authors and CEOs of companies such as Starbucks, Nordstrom and SAS followed him in designing and practicing servant leadership.

A talent management executive at a large international corporation told me one day, “I don’t believe in the honest intent of servant leadership. To me, it seems more like a motivational ploy. In the end, the ‘servant leaders’ earn a lot more than the employees they seem to serve.”

 

Trick or mission? Manipulated motivation to high performance or the revolution of the working world that turns the hierarchy pyramid upside down?

Managers, especially CEOs, should ask themselves what kind of leadership culture they have and want in their own organization.

The purpose of leadership

What is the purpose of leadership? This is a good question to start a reflection on developing your own leadership culture. The why question is closely related to the „for whom” question. Which stakeholders in an organization are given priority? The shareholders, the employees, the customers? Customers, in a broader sense, can also be certain groups in society or even parts of nature for which the organization wants to create added value.

Focus on employees

Servant leadership is usually associated with a focus on employees. Greenleaf sees, among other things, employee growth as a hallmark of servant leadership. “Serving the community” is also found as a frequently mentioned goal. And then there’s the aspect of getting employees to perform at their best by serving. Shareholders understandably feel comfortable with the latter.

The desired leadership culture is derived from the purpose of the organization. If the purpose of the company is to maximize profit, then human resources tend to be seen as a mean. And servant leadership will consequently be a downstream mean to promote the purpose of “motivated, high-performing human resources.”

While the upside-down pyramid is well suited to question a culture of exploitation of the powerful over the subjugated that has been going on for ages, contradictions arise if taken to its logical conclusion. Institutionalized leadership almost always goes hand in hand with power, e.g. with the right to impose positive and negative sanctions. This makes it easier to achieve organizational goals and often also benefits the led, e.g. through higher security.

However, the history of mankind until today shows that power has often been used for one’s own advantage. And in order to maintain the privileged position of the leadership group, subtile and brutal suppression mechanisms have been used.

Leadership Development

For the common good

The inverted pyramid thus also expresses the desire that leadership does not exploit but support and that the leader put others before themselves. For at least 2000 years there have been rulers who have called themselves servants, from Marcus Aurelius to Joseph II, Frederick the Great to Queen Elizabeth.

In this way, they have expressed how they interpret their privileged right to rule for the common good. Even if they did not donate their castles to the poor, they may have done more for the wellbeing of the people with the servant attitude than absolutist rulers with a “the–state–is–me attitude.”

There are also good arguments why a radical reversal of ruling relations and privileges would not be fair: Those who make an above-average commitment to goals that benefit others should also be entitled to a reward. This commitment can be in terms of time, talent and resources. However, it is questionable whether this justifies a CEO earning 147 times as much as a typical worker in Germany and 300 times as much in the USA.

In addition, there is the legal perspective with the legally anchored liability of the CEO. Someone has to take personal responsibility for wrong decisions and this is normally the managing director registered in the commercial register. Payment defaults or accidents can result in liability. Who bears this liability risk if we turn the pyramid upside down?

In the end, it will probably remain with individuals and they must then also have the possibility to implement decisions. We can flatten the pyramid, we can supplement it with self-coordinating networks, we can develop an empowerment culture – employees and managers can service each other – but ultimate, personal responsibility will remain.

Servant leadership in companies

Companies associated with servant leadership include Nordstrom, Fedex, Starbucks, Southwest Airlines (Herb Kelleher), SAS, and Marriott. Let’s look at what each of these companies value. In most companies, the positive impact of employees being treated well is seen in good customer service:

  • For example, the first stated corporate value at Marriott is “Put people first.”
  • Nordstrom also placed a lot of emphasis on customer service 120 years ago. “Do whatever it takes to take care of the customer”. (John Nordstrom 1901). This attitude has been passed down generations in the entrepreneurial family and has been enriched with humility and employee service orientation.
  • FedEx has built a servant leadership culture. FedEx believes that engaged employees – individuals who trust the organizational goals and have a strong desire to contribute – will implement the organizational plan and ultimately ensure the success of the organization.
  • At Starbucks, long-term CEO Howard Schultz emphasizes the company’s purpose: “Servant leadership is about serving a higher purpose, and when that higher purpose is recognized by everyone in the organization, everyone is indeed a servant of that purpose.” Kelly Creighton describes the organizational culture at Starbucks as: “A culture of belonging, inclusion and diversity.” It also always puts its employees first and encourages everyone to grow into leadership roles within the company. At Starbucks, employees are encouraged to build strong relationships with each other and collaborate and communicate openly. Employees can ask questions and reach out to their supervisors. Ultimately, Starbucks takes the view that “how you treat your employees is how you treat your customers.“
  • Jim Goodnight, founder and CEO of SAS says “Treat employees as if they make a difference and they will.”
  • At Southwestern Airlines, the empowerment idea is especially held dear: Colleen Barrett, former president of Southwest Airlines, explained, “Our whole leadership philosophy is very simple: treat your employees right, and good things will happen.” She assumes that Southwest Airlines has created policies, procedures and rules, but ultimately empowers its employees to use their own common sense and good judgment when needed. It trusts its employees to do the right thing when necessary and does not reprimand them for doing so. For example, if a stranded customer needs a hotel room, employees are empowered to help them if they can. And when dealing with the public, employees are encouraged to find the best solutions and approaches that make sense for the situation at hand.
hackatons create innovations and ideas for leaders

Conclusion

The term “servant leadership” could be misunderstood in the sense of continuity and exclusivity. I.e., that the manager always acts as a servant to the employees and that therefore, there would be no room for the manager to be supported by the employees. This seems onesided and unrealistic. Robert Greenleaf also called his first publication “The servant as leader” and wanted to emphasize that the desire to serve should come before the desire to lead.

Just as the communist countermovement to industrial age capitalism did not yet represent the final chapter of economic history, servant leadership also offers itself more as a line of thought and less as the terminus of a leadership culture. If we understand leading and serving as polarity, then this makes it possible to find a suitable balance for the situation in the interaction between employees and managers.

Similarly, the misunderstanding would be that serving goes in one direction. Namely, that only managers should serve their employees. Transactionally, this would be a reversal of the parent-ego to child-ego relationship. Traditionally, leadership has been seen mostly patriarchal and sometimes matriarchal, i.e. the leader has to care for the children similar to parents, but can demand obedience.

The inversion of the parent-child relationship does not really work. The relationship of two adults who support each other would be more constructive. Especially nobles and rich people have servants. The term servant indicates a subordinate position. This could be resolved in a contemporary understanding of leadership: Employees and managers support each other, partly in different ways and with different means, but at eye level, with mutual appreciation.

“If you support your employees first, they will support you.”

This application of the reciprocity principle will often bring the desired, voluntary support from employees to leadership. But there is a more enduring motivation than this psychological barter: when leaders and employees pursue common goals or a shared mission out of inner conviction and support each other to the best of their ability.

Ultimately, it is the intent of the servant leader that makes the difference: Do they care at least as much about the well-being of others as they does about their own, or do they just want to make employees feel serviced so they will work harder?

The term “servant leadership” is misleading to many. But undoubtedly, one of the most important tasks of leaders is to support their employees. This starts with perceiving and listening to what the employees need from the leader.

In summary, the main meaning of Servant Leadership could be seen as a pendulum swinging away from autocratic and exploitative leadership, but not as a final leadership concept. Rather, partnership-based cooperation at eye level between employees and managers is more suitable for this in order to pursue the jointly shared corporate mission.

Sources:

• https://www.manager-magazin.de/unternehmen/karriere/ceos-verdienen-300-mal-so-viel-wie-arbeiter-a-1041409.html

• https://www.amazon.de/Spiele-Erwachsenen-Psychologie-menschlichen-Beziehungen/dp/3499613506

• https://www.amazon.de/Die-Psychologie-%C3%9Cberzeugens-Robert-Cialdini-ebook/dp/B01MUDPFCC

• https://www.marriott.com/about/culture-and-values/history.mi

• https://hrdailyadvisor.blr.com/2018/06/01/5- real-life-brands-embody-servant-leadership/ • https://www.pallikkutam.com/edu-news/servant-leadershipstories#:~:text=FedEx%20 believes%20that%20engaged%20employees,and%20ultimately%20ensure%20organi-

zational%20success.

Mag. Gunther Fürstberger

Mag. Gunther Fürstberger

CEO | MDI Management Development International

Gunther Fürstberger is a management trainer, author and CEO of Metaforum and MDI – a global consulting company providing solutions for leadership development. His main interest is to make the world a better place through excellent leadership. He has worked for clients including ABB, Abbvie, Boehringer Ingelheim, DHL, Hornbach, PWC and Swarovski. His core competence is leadership in digital transformation. He gained his own leadership experience as HR Manager of McDonald’s Central Europe/Central Asia.  At the age of 20 he already started working as a trainer.

  • LinkedIn

What serves you next?

Leadership Horizon powered by HR INSIDE SMMIT

Leadership and AI: Between Responsibility and Opportunity

Leadership and AI: Between Responsibility and Opportunity Do you prefer to listen to this article?...
Read More

AI Hears; Humans Listen: Become a Master of Attunement

AI Hears; Humans Listen: Become a Master of Attunement Prefer to listen to the article? Click...
Read More

Success Through Change: How to Stay Oriented During Transitions

Success Through Change: How to Stay Oriented During Transitions Do you prefer to listen to this...
Read More

Aligning Training Goals with Organizational Business Objectives

Aligning Training Goals with Organizational Business Objectives Do you prefer to listen to this...
Read More

4 Tips on How to Shape Change Processes as a Leader

4 Tips on How to Shape Change Processes as a Leader Do you prefer to listen to this article? Click...
Read More

MDI’s Leadership Lab: Unlocking the Future of Leadership Training

MDI's Leadership Lab: Unlocking the Future of Leadership Training Would you like to listen to this...
Read More

AI Transformation: How Companies Need to Adapt

AI transformation: how companies and leaders need to adapt Economic history repeatedly shows how...
Read More

No Success Without Diversity: Why It Matters

No Success without Diversity: Why it Matters Do you prefer to listen to this article? Click below...
Read More

Challenges and Solutions for Leadership in 2025

Challenges and Solutions for Leadership in 2025 Do you prefer to listen to this article? Click...
Read More

Mastering Communication: The Why, How, and What

Mastering Communication: The Why, How, and What Do you prefer to listen to this article? Click...
Read More
3 tips for efficient and sustainable OKR results

3 tips for efficient and sustainable OKR results

by Gunther Fürstberger | Oct 17, 2022 | Best Practice, Leadership Tips, Training Insights | 0 comments

3 tips for efficient and sustain

Do you want to learn more about OKR – Objectives & Key Results? Here are 3 leadership tips for efficient and sustainable OKR results.

1. Reserve the meeting dates for a year in advance

Long-term OKR scheduling

Long-term scheduling makes it easier to adjust to spontaneous changes on short notice. OKR meetings should become a routine. Habits, once achieved, require little energy. When team members have learned that, for example, the OKR quarterly planning meeting is always on the last Thursday of the quarter and an OKR check-in meeting is scheduled every other Thursday in between – OKR becomes a no-brainer.

OKR should become a no-brainer

Experience has shown that only the timely meetings are a challenge due to many other planned events. If you always send the appointment invitations for the entire next year, the company will get used to it and you will have more energy for content-related work.

Very practical are serial appointments with individual corrections, e.g. if they fall on holidays or on the Christmas vacation.

2. Max. 8 participants in the quarterly OKR planning meeting

The optimal OKR meeting size

4 – 8 participants are an optimal size for quarterly planning meetings, in order to consider sufficiently different perspectives on the one hand and to be able to discuss actively and time-efficiently on the other. However, if the team consists of fewer members, that is also OK. 2-3 people can manage with much less time.

In planning meetings at higher hierarchical levels, such as when developing the OKR set for the entire company, more people often want to be present. This is understandable, since the quarterly priorities are set for the company.

However, discussions with more than 8 people can be lengthy or lead to different levels of participation.

Take turns and have a OKR rotation schedule

One proven way to keep the number of participants low is for owners of similar departments or functions to take turns participating. If you personally do not have a place in the next meeting, you can make your wishes known in advance via the backlog list or another representative.

All hands OKR meeting

Never has it been more important to adjust continually to a dynamic environment. OKR proves to be a great method to overcome crisis situations – read more about it here. 

3. Visualize the progress also during the quarter 

Discuss your progress regularly

Choosing well-worded OKRs is one side of success, the other is discussing progress regularly, e.g. bi-weekly. For this, it helps to visibly grade progress. Some prefer to work with color codes from the beginning. I.e. all Key Results start in red and partly reach the colors orange, yellow and green during the quarter. Others prefer to work with the numbers 0,0 – 1 during the quarter and use the colors only at the quarterly review. A third possibility are progress bars, where the filled area increases step by step.

Progress visualization increases motivation because messenger substances such as dopamine and endorphins are released in the brain.

Mag. Gunther Fürstberger

Mag. Gunther Fürstberger

CEO | MDI Management Development International

Gunther Fürstberger is a management trainer, author and CEO of Metaforum and MDI – a global consulting company providing solutions for leadership development. His main interest is to make the world a better place through excellent leadership. He has worked for clients including ABB, Abbvie, Boehringer Ingelheim, DHL, Hornbach, PWC and Swarovski. His core competence is leadership in digital transformation. He gained his own leadership experience as HR Manager of McDonald’s Central Europe/Central Asia.  At the age of 20 he already started working as a trainer.

  • LinkedIn

What serves you next?

Benefits of OKR

What are the benefits of the OKR system?

What are the benefits of the OKR method and how does it work exactly? MDI trainer and OKR master Susanne Spath gives us an introduction and a story to visualize the OKR method.

Read article

Agile leadership orientation and basics

Agile leadership - orientation and basics

There are plenty of agile methods – but what are the benefits of each method? MDI trainer Alexandra Sock talks about her agile leadership seminar, which gives you an overview of different agile methods.

Read article

Scrum& Agile leadership

Scrum & Agile leadership

Scrum is one of the oldest agile methods and is the mother of all agile methods in many people’s opinion. Susanne Spath is OKR master and Scrum certified gives us an introduction to this method and tells us for whom it makes sense to implement Scrum.

Read article

or maybe this?

« Older Entries
Next Entries »

Information

  • Imprint
  • MDI company website

Social Media

  • Facebook
  • Twitter
  • Youtube
  • LinkedIn

© MDI Management Development Institute, 2020