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4 Tips on How to Shape Change Processes as a Leader

4 Tips on How to Shape Change Processes as a Leader

by Anita Berger | Apr 3, 2025 | Impuls series, Leadership Impact, Leadership Tips | 0 comments

4 Tips on How to Shape Change Processes as a Leader

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4 Tips on How to Shape Change Processes as a Leader

Imagine a dynamic network of paths that is constantly changing. While technological advances create new connections, existing paths are blocked by geopolitical tensions, economic crises, or social upheaval. In our globally interconnected world, events overlap rapidly – an enormous challenge that repeatedly tests companies and leaders.

As a leader, you bear responsibility in this complex environment and actively shape change. But how can you successfully support change processes? In this blog post, you will learn how to consider both the emotional and rational aspects of change, how to integrate resistance constructively, and how to promote a future-oriented mindset. With practical tips, you will develop strategies to fulfill your leadership responsibilities with clarity and effectiveness in times of high complexity and change.

1. Recognizing Different Reactions to Change

People react differently to change. While “change seekers” (people with an affinity for change) quickly recognize and want to take advantage of new opportunities, “change preservers” (people with a focus on preservation) feel more secure in the familiar status quo. These preferences are often based on individual values, experiences, and personality traits. The challenge for you as a leader is to involve both groups in change processes.

Individual Change Preferences

Tips:

  • Observe the behavior and reactions of your employees to recognize their change preferences.
  • Create orientation and proceed step by step to provide (process) security.
  • Use the energy of the “change seekers” to drive innovation while also acknowledging the contributions of the “change preservers” by involving them through transparent communication.

2. Consider Emotions in the Change Process

Resistance is part of every change process. As Elisabeth Kübler-Ross’s change curve (Figure 2) shows, many people go through emotional phases such as shock, frustration, and uncertainty before they reach acceptance and integration.

Tips:

  • Create an open atmosphere in which people can express their emotions and concerns.
  • Explain the change process clearly and repeatedly to enable a thorough understanding.
  • Show empathy and recognize the stress that comes with change.

    3. Establish a Growth Mindset

    A growth mindset helps you see challenges as opportunities, learn from mistakes, and continuously develop. This attitude is essential to remain capable of action in dynamic and complex situations.

    Tips:

    • Promote a willingness to embrace change by creating a learning-oriented environment – for example, through regular reflection sessions in which developmental steps and insights are discussed.
    • Establish an open feedback culture that supports the exchange of perspectives and ideas.
    • Create targeted learning opportunities, e.g. through peer learning or mentoring programs.
    • Celebrate progress – even small successes – and focus on positive development.
    • Set an example by being open to feedback and showing your willingness to learn.

      4. Broaden Your Perspective: Critically Question the Status Quo

      Discussions about change often focus either on the advantages of the new or the disadvantages of the change. However, the question of what disadvantages the status quo entails or whether it is even a viable option is rarely asked. This perspective can provide valuable insights for the change process.

      Image 2 Change Curve (Kübler-Ross)
      Fixed Mindset vs. Growth Mindset

      Tips:

      • Make the drivers of change transparent to create understanding and acceptance.
      • Explain the risks and disadvantages of sticking to the status quo – or make it clear if this is not a realistic option.
      • Use analytical tools such as the resistance matrix (Figure 4) to systematically illuminate all perspectives.
      Resistance Matrix

      Conclusion

      Change is a constant in today’s world – and as a leader, you have the task of actively shaping that change. By recognizing your team’s change preferences, taking emotions seriously, promoting a growth mindset, and incorporating different perspectives, you can successfully manage change processes. With the right strategies and clear communication, you can motivate your team to embrace change as an opportunity and help shape it.

      This blog article is the first in a series on change management. Click here to go to the second part!

      Anita Berger

      Anita Berger

      MDI partner and trainer

      Anita Berger is an executive coach, consultant, and trainer with a strong focus on leadership development in the VUCA/BANI world, design and facilitation of transformation processes and organizational culture development, as well as international human resources management. She is a co-owner and partner of MDI, Management Development International. With over 25 years of experience in management and leadership positions (including in the management of Coca-Cola Hellenic Austria & Slovenia & Konica Minolta Business Solutions) in various industries and company sizes, from medium-sized businesses to international corporations. Numerous contributions focus on leading virtual and hybrid teams, agile change management, organizational and leadership culture, as well as strategic talent management.
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      by Florian Biedermann | Mar 25, 2025 | Leadership and AI, Leadership in the digital transformation, MDI Inside | 0 comments

      MDI’s Leadership Lab: Unlocking the Future of Leadership Training

      Would you like to listen to this article? 

      Click here to access our AI-generated audio version! Have fun listening 😉

      MDI’s Leadership Lab: Unlocking the Future of Leadership Training

      The world of learning and development (L&D) is evolving with the advancements in artificial intelligence (AI), offering new possibilities alongside established training methods. Traditional formats—classroom sessions, workshops, and coaching—remain essential for leadership development, providing deep insights and impactful learning experiences.

      AI complements these approaches by enhancing personalization, enabling real-time feedback, and increasing scalability, making leadership development even more effective and accessible. AI is changing all of that by combining data analysis, machine learning, and natural language processing. Here are some inspiring ways AI is shaping the future of leadership learning and development— developed by MDI’s (Management Development International) AI Leadership Lab.

      Roleplays and simulated scenarios: practicing leadership in a safe space

      The MDI AI Leadership Lab enables the creation of realistic leadership simulations. These are not static case studies, but dynamic, adaptive scenarios where AI responds to a leader’s decisions in real time.

      Imagine a virtual simulation where a leader faces underperformance and team tension with a new employee, a salary negotiation, or a feedback talk with a team member who frequently dominates team discussions. The MDI AI Leadership Lab provides you with a virtual roleplay with a team member that can be played via chat or a voice interface. These roleplays can introduce unexpected twists—like exaggerated demands of an employee or a challenging stakeholder response—to test how the leader adapts under pressure.

      These roleplay simulations allow leaders to practice decision-making, conflict resolution, communication skills, and further challenges in a risk-free environment. They build confidence and competence by providing immersive, hands-on learning experiences.

      Roleplays and simulated scenarios: practicing leadership in a safe space

      Real-Time, AI-Powered Feedback

      Leadership development has traditionally relied on periodic evaluations—often at the end of a program or after performance reviews. With the MDI AI Leadership Lab, each leader can receive honest, constructive feedback that is impossible to manipulate at any time.

      This AI-powered tool can analyze leaders’ communication styles, decision-making patterns, and even their tone of voice during meetings. Using natural language processing, these tools provide real-time feedback on clarity, emotional tone, and collaboration tendencies. Such as the „Communication for Leaders“-roleplay that encourages you to practice the BID (Behavior, Impact, Development) model to provide constructive feedback that motivates and guides improvement.

      Here, a leader might receive instant suggestions to adjust their communication style to foster better team engagement or tips on handling conflict with greater empathy. This immediate feedback allows leaders to course-correct at the moment rather than waiting weeks or months for formal evaluations.

      AI as a Virtual Coach: Support on Demand

      For decades, MDI has been providing coaching support next to leadership training. However, not every leader has access to a personal mentor or coach. Furthermore, it often takes some time for the coach and coachee to find a suitable time slot to start the coaching. With the MDI AI Leadership, everyone can have a virtual coach in their pocket or on their desktop – at any time. This AI-driven coach provides just-in-time advice, from managing difficult conversations to preparing for performance reviews and many other topics.

      These virtual coaches can analyze real-time data, monitor progress, and offer personalized suggestions for improvement. They ask thought-provoking questions, provide empathetic guidance, help to identify patterns, and support you in solution finding.

      This 24/7 support ensures leaders get the guidance they need, exactly when they need it. You can communicate with MDI AI virtual coach via voice interface or, if the room situation makes it inappropriate to talk to the coach, you might use its chat interface.

        AI as a Virtual Coach: Support on Demand

        Ask me anything – the MDI AI Leadership Knowledge bots.

        Imagine you have very specific questions about your leadership role, but no one is competent to ask. Wouldn’t it be fantastic to have a knowledge partner who is available anytime you need him?

        This kind of genie in a bottle is the MDI AI Leadership knowledge bot. Organized by topics such as lateral leadership, negotiation skills for executives, conflict management, resilience, self-leadership or inclusive leadership, and many more, these knowledge bots always deliver helpful information when required. These AI Leadership knowledge bots were trained with exclusive training materials dealing with topics that have been successfully trained for years, as well as MDI publications, and thus have extensive knowledge in the respective subject areas.

        A Smarter Way to Learn

        This enhanced capability allows AI agents to deliver more sophisticated and context-aware support, greatly improving the customer experience – in various languages. In times when informal learning and micro-learning are becoming increasingly important, chatbots are extremely attractive learning companions.

        After all, 90% of our learning takes place informally – not in the traditional seminar room – but in an exchange with each other or on the job! But what if you can’t learn in a group or if you don’t have a highly competent colleague at your side, the learning bots are the perfect solution here: rarely out of order for repairs, available to learners around the clock, and a great learning partner when learning and seeking for information.

        Conclusion: AI is a partner in leadership growth

        AI is not a replacement for human leadership, but it is a powerful partner in developing it. When used thoughtfully, AI can make leadership development more personalized, data-driven, and impactful.

        The future belongs to organizations that embrace this partnership—combining cutting-edge technology with timeless human wisdom to develop leaders who are not only competent but compassionate, self-aware, and ready to lead in an ever-changing world.

        So, the question is: Are you ready to harness AI’s potential to grow the next generation of leaders? If so, feel free to test the MDI AI Leadership Lab.

        Florian Biedermann

        Florian Biedermann

        Learning & Development Consultant at MDI

        Florian Biedermann is a Learning & Development Consultant at MDI (Management Development Institute) – a global consulting company that offers solutions for leadership development. His focus is on making complex issues understandable and inspiring people to think – and act. Florian previously worked for many years as an author and manager in the e-learning sector, after spending over a decade as a freelance journalist.

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        AI transformation: how companies and leaders need to adapt

        Economic history repeatedly shows how technological leaps revolutionize entire industries. 150 years ago, sailing ships dominated world trade, while steamships were only used on lakes and rivers. But within 30 years, the ratio was reversed: steamships took over the market, while sailing ships lost their importance.

        Interestingly, it was not the established companies with capital that drove this change, but new companies that took advantage of the new technology. This is a pattern that keeps repeating itself – just as Blockbuster was replaced by Netflix or the traditional automotive industry is facing the challenge of electric mobility.

        What does this mean for our time?

        Digitization and, in particular, artificial intelligence (AI) are today’s disruptive technologies. Companies are faced with a choice: do they want to be among the pioneers or do they want to wait and see? The question of what our job description will look like in five to ten years is not a hypothetical one.

        Stability or change? The influence on digital transformation

        Some people tend to seek stability, to preserve security and proven values. Others, on the other hand, are change-seekers, curious and willing to explore new technologies. However, digital transformation requires companies to actively engage with change.

        Europe tends to regulate rather than innovate. However, AI applications are becoming increasingly important, and it is crucial not only to consider the risks but also to seize the opportunities. Responsible participation is essential to avoid being controlled from the outside.

        AI and its impact on companies

        AI and its impact on companies

        AI is changing many aspects of the economy:

        • Business opportunities and risks: Those who do not adapt could soon become irrelevant. Established processes can become ineffective while new technologies are faster, more efficient and more cost-effective.
        • Efficiency and productivity: Automated processes improve workflows, reduce errors and increase the speed of decision-making.
        • The world of work: Some jobs will disappear, while new ones will be created. The challenge lies in preparing employees for the new world of work.
        • Learning and development: AI makes it easier to create and personalize learning content, enabling better education and development processes in the long term.
        • Customer focus: AI can help create personalized customer experiences and better understand needs.

        The role of leaders

        Leaders face the challenge of creating transparency. They must educate about the potential, limitations, and deployment scenarios of AI, but they must also promote acceptance and reduce fears. A successful transformation does not proceed linearly, but rather in so-called transformation loops:

         

        1. Why? Why are we doing this?
        2. Planning: What steps are necessary?
        3. Implementation: How do we implement it?
        4. Evaluation: What works well, what doesn’t?

        Methods for successful AI integration

        • Target group: Clarifies for whom and for what purpose AI is used. This involves defining what results are to be achieved and how success will be measured.
        • AI roadmap & AI transformation map: Structured implementation planning helps to formulate corporate goals clearly and in a solution-oriented manner.
        • Commitment game board: Maximizes employee participation by actively involving various stakeholders in the process.
        • ADKAR model: Helps with individual change by raising awareness, motivation, knowledge transfer, application and reinforcement. The following questions could be asked: Why do we have to change? What’s in it for me? What new skills do I need? How can I apply what I have learned? How do I maintain the change?
        Learning from practice: AI at MDI

        Learning from practice: AI at MDI

        At MDI, we have set up an AI task force that works according to the principle “do, reflect, learn, do”. Early involvement and continuous reflection ensure that insights can be implemented quickly. In addition, we are constantly developing our AI Leadership Lab, which revolutionizes learning processes through AI-supported role playing, knowledge bots and leadership coaching.

        Sustainable integration into everyday business

        Regular reviews and retrospectives are crucial to the long-term success of AI in everyday business. Companies should ask themselves:

        • What are the intermediate results?
        • What are the successes?
        • What went well?
        • Where is there room for improvement?

        Implementing AI requires not only technical know-how but also communication skills. Building trust is essential because the longer internal communication is neglected, the greater the resistance to transformation.

        Leaders of the future

        To successfully deal with AI, leaders need five core competencies:

        1. Recognizing the potential of AI
        2. Enthusiasm for lifelong learning with AI
        3. Mastering agile transformation management
        4. Ensuring ethical communication
        5. Promoting responsible thinking

        The AI revolution is in full swing – companies and executives must position themselves now to remain successful in the long term.

        Want to learn more about this topic? Watch the new (German) webinar here “Mastering AI Integration: Your Roadmap for Leadership Success and Sustainable Transformation” by Gunther Fürstberger. Dive into the world of AI leadership!

        Gunther Fürstberger

        Gunther Fürstberger

        CEO | MDI Management Development International

        Gunther Fürstberger is a management trainer, author and CEO of Metaforum and MDI – a global consulting company providing solutions for leadership development. His main interest is to make the world a better place through excellent leadership. He has worked for clients including ABB, Abbvie, Boehringer Ingelheim, DHL, Hornbach, PWC and Swarovski. His core competence is leadership in digital transformation. He gained his own leadership experience as HR Manager of McDonald’s Central Europe/Central Asia.  At the age of 20 he already started working as a trainer.

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        No Success Without Diversity: Why It Matters

        by ARS Academy, MDI | Feb 5, 2025 | Best Practice, Leadership and AI, Leadership Tips | 0 comments

        No Success without Diversity: Why it Matters

        Do you prefer to listen to this article? Click below to access our AI-generated audio version!

        No Success without Diversity: Why it Matters

        The world of work is facing major challenges – from economic uncertainty and the shortage of skilled workers to technological change. However, one of the greatest opportunities for companies is the conscious promotion of diversity and inclusion.

        In our latest study with the ARS Akademie, we examine, among other things, diversity in companies and show the potential offered by a diverse work environment. Read this blog post and learn more about our exciting findings!

        Why diversity is more than just a buzzword

        Diversity in the company means more than just a mix of different backgrounds and perspectives. It is about a conscious strategy that offers all employees equal opportunities and specifically promotes their strengths.

        According to the survey, 63% of companies have already introduced flexible working hours to enable better integration. In addition, 51% of companies encourage collaboration between departments to learn from each other and work better together.

        External studies also confirm the positive influence of diversity: the current McKinsey study, Diversity Matters Even More (2023), shows that companies with a high level of diversity are 39% more likely to be financially more successful than less diverse companies. This finding shows us that diversity is not only an ethical concern but also offers a clear economic advantage.

        Diversity in recruiting: promoting talent in a targeted way

        Another important topic in the area of diversity is recruiting: 38% of the companies surveyed have actively integrated diversity into their recruiting strategies to appeal to a broader range of talent and to attract the best talent regardless of origin, gender, or other factors.

        In addition, 31% of companies have anchored diversity management as an integral part of their corporate strategy. Nevertheless, there is still considerable room for improvement: only 30% of companies offer targeted training programs for leaders to actively promote diversity and involve them in decision-making processes.

        There are significant deficits at the management level in particular. A study by Deloitte from 2024 shows that the proportion of diverse leaders in Austria remains low. The study highlights that a lack of diversity in management positions can impair the innovative strength and competitiveness of companies in the long term.

        Diversity in recruiting: promoting talent in a targeted way

        The impact of diversity on business success

        Diverse teams are not only more creative, they are also more productive. According to studies, companies that consciously promote diversity can expect up to 36% higher innovative strength. This is because diverse teams bring different perspectives to the table and thus find better solutions to complex problems.

        In addition, an open and inclusive corporate culture leads to higher employee satisfaction, which in turn has a positive impact on productivity and employee retention.

        The survey results confirm this trend: companies with clearly defined diversity measures report higher motivation and engagement among their teams. At the same time, more and more companies recognize that diversity is not only an ethical but also an economic advantage.

        Diverse teams are better able to respond to market changes and drive innovation, which can be crucial in times of rapid technological change.

        Challenges in implementation

        Despite the recognized advantages, there are still hurdles to implementing diversity strategies. The management survey shows that 15.8% of companies have not yet taken any measures to promote diversity and inclusion. Implementation often fails due to a lack of awareness or a lack of strategic anchoring in corporate goals.

        Another obstacle is unconscious bias, which often unconsciously influences recruitment and promotion decisions. To counteract this, companies should increasingly focus on training and awareness-raising measures. However, there is still room for improvement here: only 30% of companies currently offer targeted training for leaders to live and benefit from diversity.

        Conclusion: from intention to implementation

        While many companies recognize the importance of diversity, implementation often falls short of expectations. Leaders are called upon to take active measures to promote an inclusive corporate culture. This includes not only training for leaders, but also clear diversity goals, targeted recruitment measures, and embedding diversity in the corporate strategy.

        Companies that manage to establish diversity not just as a concept, but as a fixed component of their success model, will benefit in the long term from greater innovative strength, better employee retention, and increased productivity.

        Now is the time to see diversity not just as a theoretical ideal, but to use it as a strategic success factor for the future!

        MDI Management International

        MDI Management International

        MDI is a global leader in leadership development with 60 years of experience. With offices worldwide and a network of over 250 international consultants and trainers, MDI offers training and consulting services in various languages. The company designs and implements customized programs for leaders at all levels, high potentials, experts, project managers, and salespeople – locally, internationally, and globally.
        ARS Academy

        ARS Academy

        The ARS Academy is Austria’s largest private provider of professional seminars and is represented in all federal states. Around 1,000 selected top experts from business, practice and law pass on their knowledge in around 1,200 different events to around 18,500 participants per year.

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        Challenges and Solutions for Leadership in 2025

        Do you prefer to listen to this article? Click below to access our AI-generated audio version!

        Leadership challenges and solutions in 2025

        In an increasingly complex and uncertain world, companies and their leaders face numerous challenges. In collaboration with the ARS Academy, we conducted the Management Survey 2024. It offers valuable insights into the key issues that companies are currently dealing with and will deal with in the future.

        It shows how companies can address internal and external challenges, with a particular focus on talent acquisition and work-life balance. Learn more about the results of the management survey in this blog post!

        Key challenges: from talent management to digitalization

        1. recruiting and retaining talent

        For 67% of leaders, attracting and retaining qualified employees is the biggest challenge. The shortage of skilled workers, which is further exacerbated by demographic change, also makes it increasingly difficult to find suitable talent and retain them in the company in the long term.

        Smaller companies with up to 250 employees are facing particular challenges. They often have fewer resources than large companies and must therefore be more creative to be perceived as attractive employers and to compete with the offers of larger companies.

        2. Economic uncertainty

        More than half of the respondents (54%) cite economic uncertainty as a problem that makes their planning more difficult. Volatile markets, geopolitical conflicts and rising operating costs mean that companies need to develop more flexible strategies.

        3. Technological change

        52% of companies see technological change as a key challenge. While digital skills are becoming increasingly urgent, investments in new technologies are prioritized more highly by smaller companies (65%) than by larger companies (41%).

        4. Sustainability and ESG

        Sustainability is also becoming more and more of a priority, mainly due to issues such as climate change and new legal requirements. 43% of companies have incorporated ESG strategies into their day-to-day operations, but only 12% reward the achievement of these goals with management bonuses.

        This shows that sustainability is an issue for many companies, but is not yet fully anchored for all of them.

        Key challenges: from talent management to digitalization<br />

        Work-life balance: aspiration and reality

        Our survey makes it clear that the work-life balance of employees is a top priority for leaders: 93% consider it to be “very important” or “somewhat important”. Interestingly, only 71% of leaders see their own work-life balance as equally fundamental.

        This disparity shows that some leaders need to strengthen their role model function when it comes to self-care in order to promote a sustainable corporate culture in the long term.

        The most important measures for a better work-life balance

        1. Remote work and home office: 85% of companies offer alternative working methods. We see this as a clear sign that adaptable workplace designs are becoming more and more common.
        2. Flexitime models: 82% offer flexible working hours to help their employees achieve a better work-life balance.
        3. Regular appraisals: 81% of leaders also use feedback sessions to identify and adapt to employee needs.
        4. Supporting physical and mental health: In addition to fitness programs (56%), offers such as stress management courses or access to psychological counseling (47%) play a central role. These measures help to promote the long-term well-being of employees.

        The 4-day week as a pilot model

        It is interesting to note that 12% of companies have already introduced a four-day working week – a model that could increase productivity and employee satisfaction in the long term. This change could also serve as a forerunner for further flexible working time models.

        work life balance

        Strategic solutions for the challenges of continuing education and adaptability

        63% of companies rely on training to prepare employees for future challenges. Larger companies in particular (over 250 employees) focus on team-building measures and employee retention programs (66%).

        50% of companies also plan to adapt their strategies to be able to react more flexibly to external influences. In small companies, this figure is as high as 59%, which demonstrates their agility.

        Technological innovations

        In addition to the introduction of digitization strategies (40%), technical training (55%) and access to modern hardware and software (51%) are essential components of the transformation efforts. Nevertheless, only 30% of the companies surveyed have implemented an AI strategy, which indicates a great need for further development in this area.

        Leadership skills 2025: humanity and technology in harmony

        The leaders of tomorrow will need a wide range of skills. According to our survey, the most important skills are:

        • Communication skills (62%): Crucial for leading teams and managing crises.
        • Leadership (59%): Essential for providing clear vision and strategy.
        • Problem-solving (48%): Critical for finding innovative solutions to complex problems.
        • Emotional intelligence (43 %): This is essential for fostering empathy and trust within the team.

        These skills are crucial for overcoming the challenges of an increasingly complex and dynamic working environment and inspiring employees. Leaders must not only be technically competent, but also able to guide their teams through change and uncertainty.

        Conclusion: A new balance between people and technology

        The results of the 2024 management survey show that leaders need to prepare for a world in which both technological innovation and employee needs are important.

        Successful leadership means remaining flexible, promoting talent, and always putting employees first. Striking the right balance between efficient work processes and a sustainable corporate culture will make all the difference – for your company and for your employees.

        MDI Management International

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        MDI is a global leader in leadership development with 60 years of experience. With offices worldwide and a network of over 250 international consultants and trainers, MDI offers training and consulting services in various languages. The company designs and implements customized programs for leaders at all levels, high potentials, experts, project managers, and salespeople – locally, internationally, and globally.

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