How to make trainings really effective – An interview with transfer specialist Ina Weinbauer-Heidel

How to make trainings really effective – An interview with transfer specialist Ina Weinbauer-Heidel

It already exists for more than 100 years: the history of transfer research. Nevertheless, there is an enormous research-practice-gap. With an average implementation rate of 20%, companies spend a lot of money and time on development measures that are not very effective. In her brand new book, Ina Weinbauer-Heidel brings all the important findings on transfer research to the point and makes them practically accessible with the 12 levers of transfer effectiveness.

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